Coffee break is an indispensable part of culture in the Balkans, and beyond. With the emergence of new habits and changing lifestyles, coffee also began to adapt to the new needs of coffee lovers: some drink it to learn at night, some need it to open their eyes in the morning, some like it for socializing … there are as many opportunities to drink coffee as there are people.
With this insight in mind, Innovo DDB has created a new slogan for McDonald’s Coffee, as well as the entire spring campaign: “McDonald’s Coffee – Sponsor of Your Successful Day”. This is the tagline follows a range of visuals tailored to each target group – featuring specific, yet easily recognizable situations that are easier, better, more productive, more interesting… with McDonald’s coffee!
Photographs of real life situations further highlight that “we feel you” attitude, and offer a solution that is literally before everyone’s nose – coffee.
