The manual by Ermina Duraj, head of the Cabinet of Prefect, Department of Public Relations and Protocol of the Primorje-Gorje County and member of the Board of Directors of the Croatian Public Relations Association, is the first manual that covers the theory and practice of public relations activities in local and regional self-government. It is the result of many years of author’s work in the public sector, and the manual was created from the need to provide colleagues in the public sector with guidelines for good work and communication of projects of interest for local and regional self-government units whose purpose is to serve citizens.
In the seven main chapters, the manual deals with the historical development of media relations in public relations, strategic communication with the media, understanding of the media, the position of public relations officers, journalists’ experience, and more.
Book price in pre-sale is HRK 100 + VAT (orders can be placed by 10 September 2017).
The book can be purchased directly with the publisher, ie with the Croatian Public Relations Association, by filling out the book order form.
For a purchase of at least 10 books, you get one book for free, and for buying 20, 3 books for free. The cost of delivery is not included in the price.
Book purchased in the pre-sale will be delivered after 15 September 2017.
