The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From 30 March 2026, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April. This year’s BalCannes project showcase will again take place on social media – leading up to our gathering at DK2026.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
PROJECT NAME: Redovni servis | ENTRANT: BBDO Zagreb | CLIENT: Ožujsko pivo | COUNTRY: Croatia | CATEGORY: IV. Best of Positive Change: 03. Health & Well-being
PROJECT DESCRIPTION:
Men know that regular checkups protect their health and help them live longer — they just don’t always make themselves a priority. That’s why a gentle reminder can go a long way. And what better way to do that than by comparing a doctor’s visit to something familiar, like taking care of their car.
PROJECT NAME: Roaming horror stories | ENTRANT: Žiška | CLIENT: A1 Srbija | STRATEGIC PARTNERS: Leo Burnett, Publicis | COUNTRY: Serbia | CATEGORY: II. Best in Channel: 11. Best Social Media Idea
PROJECT DESCRIPTION:
“Promaja“ is the thing people in Serbia fear the most. Close second is the Data Roaming expenses. Ahead of the summer season, A1 introduced free roaming data in Europe for all postpaid customers, not as a one-off perk but as part of the monthly plan. But old habits are hard to change. We needed a campaign that would address the roaming fear, so it loses its gripping power on our users!
We created “Scary Roaming Stories”, the social media campaign about horrors of roaming. We invited influencers to our A1 Summer camp, sat them around the campfire, and let each of them tell a story about expensive roaming. Using humor and relatable situations, we created a social media campaign that generated over 3.5 million views on Instagram and TikTok, along with more than 46,000 comments with overwhelmingly positive sentiment. And all that with only 4 pieces of creative.
So, now the Roaming fear is out of our system, what do we do about „promaja“?
PROJECT NAME: Samsung Raspustolovina 2 | ENTRANT: McCann Beograd | CLIENT: Samsung Srbija | STRATEGIC PARTNER: Universal Media | COUNTRY: Serbia | CATEGORIES: I. Best on Market: 04. Telecommunications; II. Best in Channel: 02. Best Online Video
PROJECT DESCRIPTION:
Samsung Raspustolovina is a YouTube mini-series created for youngsters that challenges the stereotype of technology as a source of passive screen time. Through two seasons, 10 episodes, and six characters, Samsung devices and AI became part of the adventure, helping kids solve puzzles, explore their surroundings, and collaborate in the real world.
By blending storytelling with play, the series motivated kids to go outside, socialize, and stay curious, repositioning technology as an active force for learning, creativity, and discovery.
Designed as an integrated digital experience across YouTube, Instagram, TikTok, and Snapchat, the campaign turned content into participation and views into engagement. It delivered over 3.5 million views per season, a 50% view rate on 7-minute episodes, and one in three viewers watching until the final frame – proving that when technology invites action, attention follows.
Find video summaries of past finalists on BalCannes’ Facebook page.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during DK2026, taking place from 7 to 10 May 2026. See you in Rovinj!
