The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
• PROJECT NAME: Raise your voice against bullying
ENTRANT: New Moment Skopje
CLIENT: Makpetrol
COUNTRY: North MacedoniaC
ATEGORIES: III. Positive Change Mosaic: Community Care / I. Market Mosaic: 11. Corporate Communications
PROJECT DESCRIPTION: Bullying is a significant problem in Macedonia, affecting many children across the country. The most troubling aspect is the silence surrounding it—people are often reluctant to discuss their experiences. That’s why we launched this campaign, determined to raise awareness about an issue that has been ignored for far too long.
While many individuals were willing to share their stories anonymously on our website, few were ready to speak on camera. The fear, shame, and stigma were barriers too daunting for many to overcome.
To address this, we harnessed the power of AI-based tools to give voice and visibility to those who were afraid to share their stories. These tools allowed us to bring the anonymously shared experiences to life. In the first week of the campaign, numerous stories were produced and shared on social media. This not only helped children and parents recognize the signs of bullying but also empowered them to speak up freely and raise their voices.
The results were remarkable. Everyday people began to speak out, and soon celebrities and influencers joined in, sharing their own stories and lending their support. We have gotten the attention of the institutions аnd almost every municipality joined our cause and started educational workshops in each school. Together, we made a real impact.
Because this was more than just a campaign—it was a movement. A movement to empower, to educate, and to cenzure chat no child ever feels alone.
• PROJECT NAME: Rawino – Crafted by terroir
ENTRANT: Studio Sonda
CLIENT: OPG Ravnik
COUNTRY: Croatia
CATEGORY: II. Design Mosaic: Low-Volume Packaging Design (< 10.000 komada)
PROJECT DESCRIPTION: A completely new brand of natural wine wants to break into the competitive market. To express what makes it so special (ecological principles of production + almost forgotten ancient methods: sublunar maceration in clay amphorae – qvevri, buried in the Istrian soil), we decided to transfer part of the soil and vegetation under which the grapes matured directly on the wine bottle. Since we could not find a printing house that would cooperate in such a process, we have decided to execute the project on our own: in the basement of Rawino, a small home printing office was installed. Using a silk screen method, unique prints were hand-printed on each ceramic bottle, by directly placing herbs on the machine. Each bottle is printed at home using the paint mixed with the soil from its original location.
Results: Sold-out in 2024/Fully reserved for 2025/Great media coverage
• PROJECT NAME: Rimac automobili – 15 year anniversary
ENTRANT: Bruketa&Žinić&Grye
CLIENT: Rimac automobili
COUNTRY: Croatia
CATEGORY: I. Market Mosaic: 12. Automotive
PROJECT DESCRIPTION: In the automotive world, reputations are typically forged over generations. So, how do you mark the anniversary of a brand that defied convention, achieving iconic status in just 15 years? For Rimac automobili, we created a year-long communication platform that brought together every story, activation, and event to celebrate their dedication to performance and innovation. We showcased key company milestones, employee stories, and customer passion for Rimac’s hypercars. Everything culminated in the launch of two new hypercars: a 15th-anniversary limited edition and the NeveraR, which lit up New York’s Times Square.
As a direct result of this integrated strategy, brand awareness and engagement saw a significant increase, with over 50 million impressions (+79.3% YoY), 14 million video views (+40.8% YoY), 2.2 million engagements (+41.13% YoY), and 390,000 new followers (+83% YoY), demonstrating its effectiveness on a global scale.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers; Mali šef Slovenije;.; MAPEI – PRILIKA ZA ODLIJEPIT’; Meow, cat, please, meow back; Najvažniji poziv u životu 2024.; NAPOLITANKE UŽIVAJ IZMEĐU REDOVA; NEMA CENU; Online Brainiacs – The largest online quiz in the world; Oraketa; PIPI Šugaman; Pitanja koja samo žene čuju; Plazma – Mrvica strpljenja kampanja; Plazma Mrvica strpljenja dizajn; Poli 50 – I was there; POLIvynils.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
