The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
• PROJECT NAME: Napolitanke uživaj između redova
ENTRANT: Imago Ogiulvy
CLIENT: Kraš D.D.
COUNTRY: Croatia
CATEGORY: II. Design Mosaic: Rebranding
PROJECT DESCRIPTION: Kraš Napolitanke are a transgenerational classic, with their packaging found in almost every Croatian pantry or kitchen cupboard. The redesign of this iconic product began with the product itself. Napolitanke are the only type of biscuit made up of rows, stacked in rows, and even eaten row by row. These signature rows became the central design element, forming the foundation of a clean, contemporary, and instantly recognizable visual language. This was further enhanced by a soft pastel color palette, thoughtfully aligned with the variety of flavors Napolitanke are known for. Following our redesign, Napolitanke remain a recognizable classic, only now, few can even remember what they used to look like.
• PROJECT NAME: Nema cenu
ENTRANT: Kuća čuvarkuća
CLIENT: MERCATOR-S
COUNTRY: Serbia
CATEGORY: I. Market Mosaic: Retail
PROJECT DESCRIPTION: In Serbia, the country with the highest breast cancer mortality rate in Europe, Mercator-S launched a campaign to raise awareness about the importance of early detection and prevention. As 70% of Mercator-S employees and 60% of its customers are women, the company sought to directly engage this demographic with a simple yet powerful message: health is prisežeš. The campaign introduced a unique product in retail stores—a box with two green apples, sold without a price. Customers chose how much they were willing to pay, with all proceeds donated to the Serbian Cancer Society for prevention-focused initiatives. This symbolic gesture transformed a daily shopping experience into an opportunity for reflection and action. The campaign raised 1,500,000 dinars. Supported by the Ministry of Health, partners, suppliers, and the public, the campaign successfully blended social responsibility with impactful communication.
• PROJECT NAME: Online Brainiacs – The largest online quiz in the world
ENTRANT: Taktik
CLIENT: A1 Slovenija
COUNTRY: Slovenia
CATEGORY: III. Positive Change Mosaic: Community Care
PROJECT DESCRIPTION: Children can only be safe online if they have the right skills. Thus, we have together with our client A1 Slovenija designed a program on online safety – Online Brainiacs – and offered it to primary schools for free. To promote the program and online safety, we devised a unique event – an educational live online quiz, with a special incentive to participate – to break the Guinness World Record for the largest online quiz. By tapping into children’s natural competitiveness and building on existing relationships with schools, the initiative engaged just under 50 % of all primary schools in Slovenia. On 16 February 2023 we broke the record, achieved 18 million earned media reach and recorded 2 million social media impressions, thus succeeding to elevate the issue of responsible digital technology use to a top national conversation. Moreover, we saw an increase in applications for the program by over 40 %.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers; Mali šef Slovenije;.; MAPEI – PRILIKA ZA ODLIJEPIT’ .
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
