The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From March 10, 2025, new finalist projects will be revealed daily – Monday to Friday – on the Media Marketing portal and BalCannes’ Facebook page, continuing until April! Since much of our lives have moved online, this year’s BalCannes project showcase will also take place on social media – leading up to our gathering at the Days of Communication.
• PROJECT NAME: MAPEI – PRILIKA ZA ODLIJEPIT’
ENTRANT: Imago Ogilvy
CLIENT: Mapei Croatia
COUNTRY: Croatia
CATEGORY: I. Market Mosaic: 8. Household
PROJECT DESCRIPTION: Keraflex Maxi glue is not only the strongest in the Mapei product range, but also the most powerful ceramic adhesive on the market.
To vividly showcase its incredible strength, adhesion quality, and durability in outdoor conditions, we created a simple yet impactful outdoor activation called “The Chance to Unstick.”
We glued a gold tile worth €10,000 to a promotional Mapei board using Keraflex Maxi and invited everyone to try and pull it off and if they succeeded — the gold was theirs to keep.
Passersby in ten cities across Croatia couldn’t resist the challenge, at least not without trying it themselves.
We engaged over 5,000 people, all giving it their all to overpower Mapei Keraflex Maxi. But the shared conclusion after every attempt was — “no chance”…
• PROJECT NAME: Meow, cat, please, meow back
ENTRANT: Studio Kofol
CLIENT: Baby Lasagna (Marko Purišić)
COUNTRY: Slovenia
CATEGORY: II. Design Mosaic: Advertising Design
PROJECT DESCRIPTION: Design of the first merchandise for Baby Lasagna. Initially done for promoting his image during the Eurovision Song Contest 2024.
To promote the song in the competition “Rim Tim Tagi Dim”, 3 different designs were created representing the artist’s čas. Apart from the feline element, traditional laces have been integrated to represent them in a way that enhances the culture of the Balkans.
In addition, the back of the T-shirt features the lyrics of the song: “meow, cat, please, meow back”.
The result was a success in terms of sales and promotions. Becoming in a certain sense a trademark of the song and the artist himself.
• PROJECT NAME: Najvažniji poziv u životu 2024.
ENTRANT: Jazavac i Utorak
CLIENT: Hemofarm fondacija
COUNTRY: Serbia
CATEGORIES: III. Positive Change Mosaic: Community Care / I. Market Mosaic: 7. Health and Pharmacy
PROJECT DESCRIPTION: Since the beginning of 2024, only 19 transplants have been performed in Serbia. In the previous year, there were 32.
This time, the campaign is led by individuals who have given consent for the organs of a deceased family member to be donated, as well as patients awaiting organ transplants. They aim to raise awareness among citizens about the severity of this issue and the importance of organ donation, in order to increase the number of donors and save the lives of approximately 2,000 people, including around 40 children, who are waiting for a transplant.
At one minute to noon on October 16, 2024, the campaign “The Most Important Call in Life” continued with the installation of 2,000 hourglasses at Republic Square, symbolizing the approximately 2,000 people on the transplant waiting list in Serbia.
The campaign reached over 2.7 million people through social media.
82% of citizens support organ donation.
The campaign achieved free media value of €190,000 and over €600,000 in free PR.
By the end of 2024, 44 organ transplants were performed.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding; Here for the Competition; INA BOLJE STATI NEGO ZASPATI; Izvandredno skockana; Jaffa card; Javi se za *eks; Just Add Coca-Cola; Kampanja “1236 dana”; The end of School; Layers Slayers.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
