• PROJECT NAME: Izvandredno skockana
ENTRANT: Friday Finally
CLIENT: Bambi AD
COUNTRY: Serbia
CATEGORY: II. Design Mosaic: Advertising Design
PROJECT DESCRIPTION: Plazma Kocka is the first brand from Plazma’s sweet portfolio. From the moment it appeared, it garnered immense love from countless dessert lovers. As the years went by, the need to innovate and showcase new dimensions of this beloved product grew stronger. Outside the box, every order and possible arrangement, new, unexpected flavor combinations emerged. The combination of white chocolate, popcorn, and salted caramel especially stood out. And there was also the orange, extraordinary squared! These very specific flavors demanded a different creative direction and tone of communication, one that had to emphasize its extraordinary nature while still retaining many attributes of the traditional brand it originated from. It was a sweet challenge that we joyfully embraced, all while (countlessly) enjoying these extraordinary new flavours!
• PROJECT NAME: Jaffa card
ENTRANT: Popular – Polet Group
CLIENT: Jaffa
COUNTRY: Serbia
CATEGORIES: III. Positive Change Mosaic: Green Impact / I. Market Mosaic: 11. Corporate Communications
PROJECT DESCRIPTION: To produce Jaffa Cakes, we use 2,800 oranges daily, leaving behind just as many peels.
The Jaffa orange embodies our values: resilient in any environment, fresh, and with minimal seeds. Inspired by this, we wanted to create something truly unique – business cards printed on paper made from orange peels.
To bring this vision to life, we partnered with “Naša Kuća,” an organization supporting people with disabilities. After months of collaboration, we developed 100% recycled paper with a texture as rough, resilient, and unique as orange peel itself.
These cards symbolize our bond with the fruit that inspires us and our commitment to sustainability.
A simple business card can now tell a deeper story – one of harmony between people, nature, and innovation.
• PROJECT NAME: Javi se za *eks
ENTRANT: Imago Ogilvy
CLIENT: Studenac
COUNTRY: Croatia
CATEGORY: I. Market Mosaic: 3. Non-alcoholic Beverages
PROJECT DESCRIPTION: Our bodies have numerous needs, and we regularly fulfill most of them. However, one of the most important, hydration, is often neglected, leaving us “dry”. Since every bodily need, including the need for water, is a small “call for help” from our body, we launched a hydration hotline as part of a new campaign for Studena, called “The Wet Line”, delivering the message: “Reach out for *eks!” Through a TV campaign, DOOH (Digital Out of Home), social media content, and click to call Facebook and Instagram ads for direct dialing via social networks, we engaged our audience with the campaign’s content while also educating and entertaining them. To ensure that our primarily digital campaign didn’t end with just a call to The Wet Line, we further “stimulated” hydration awareness with short audiovisual “Reminders for *eks!” designed for sharing; created around specific symptoms of dehydration and told from the perspective of thirsty telephone operators (organs).
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta; Grand kafa – Hajde da imamo vremena; Guarana Azijana; Halk EZ Branding.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
