PROJECT NAME: Halk EZ Branding
ENTRANT: Effectiva agency
CLIENT: Halkbank AD Skopje
COUNTRY: North Macedonia
CATEGORY: II. Design Mosaic: Branding
PROJECT DESCRIPTION: In response to the dynamic needs of young people, Halkbank AD Skopje introduced the Halk EZ (Halk Easy) banking package as a fast, easy, and innovative banking experience. More than just a financial service, the package offers a platform for education, entertainment, socializing, and networking.
For the branding, we sought a story that would resonate with youth and found inspiration in the Lotus Fountain, a symbol of the city since 1971. Originally an innovative technical and visual solution, the fountain has become a symbol of togetherness, solidarity, and socializing for generations of young people.
The visual identity of Halk EZ reflects the fountain’s meaning, incorporating geometric shapes that mirror its structure, stylized to evoke modernity. Free-spirited, creative, and bold, the design captures the essence of today’s youth, making it more than just a banking package – it’s a cultural symbol in its own right.
PROJECT NAME: Here for the Competition
ENTRANT: Pristop
CLIENT: OTP Banka
COUNTRY: Slovenia
CATEGORY: I. Market Mosaic: 5. Finance and Insurance
PROJECT DESCRIPTION: In Slovenia’s banking sector only 1 can be the best. And as OTP bank entered the market, it was warmly greeted by its fiercest competitior. OTP bank couldn’t just sit idly, it had to respond. And it did in the kindest way imaginable – by wiping everything clean and offering a new perspecitve of everything that follows.
PROJECT NAME: INA, Better to stop than to fall asleep
ENTRANT: Imago Ogilvy
CLIENT: INA
COUNTRY: Croatia
CATEGORIES: III. Positive Change Mosaic: Community Care / I. Market Mosaic: 11. Corporate Communications
PROJECT DESCRIPTION: Fatigue is one of the leading causes of traffic accidents. With over 400 rest stops across Croatia, INA provides the perfect place for drivers to take a break. That’s why we launched a socially responsible campaign – Bolje stati nego zaspati. Many drivers rely on music to stay alert, so we harnessed the power of AI to create dozens of songs in various genres, each carrying a message about the dangers of fatigue while driving. These songs were played on radio stations nationwide, tailored to match each station’s unique style. We also customized the lyrics based on the surrounding landscape, driving routes, and time of day. On streaming platforms, we targeted highway drivers with songs in their favorite genres, featuring lyrics relevant to their exact location. Near major rest stops, they heard tracks specifically mentioning those stops, encouraging them to pull over and recharge. On social media, we focused on passengers, ensuring the message reached those who could remind drivers to take a break. The campaign made a powerful impact, reaching drivers 9 million times and accumulating 500,000 views on YouTube. If you traveled this winter, chances are you heard the message loud and clear – Better to stop than to fall asleep.
Watch the video summaries of past finalists here: #godinazanama; #starifrendovi; A soup to remember; Barcaffè; Bjana Quatro; Booktiga – “Prihvati poziv”; BUDI HRABAR, BUDI ZDRAV; Cast light on workers rights. Sa radničkim pravima na sunce. Z delavskimi pravicami na sonce; Connecting Family platform; Control Yourself; Croatia 2074 – A Glimpse into the Future; Dan koji je promenio sve; Dealio; Don’t close your eyes!; Everything tastes better with Vegeta.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during the new edition of the Days of Communication, taking place from May 15 to 18, 2025. See you in Rovinj!
