The expert juries of BalCannes, the regional creativity competition, have recognized those who stood out with their creative achievements and granted them finalist status!
Who made it to the finals? From 30 March 2026, new finalist projects will be revealed daily, Monday to Friday, on the Media Marketing portal and BalCannes’ Facebook page, continuing until April. This year’s BalCannes project showcase will again take place on social media – leading up to our gathering at DK2026.
Please note that finalists will be announced in alphabetical order by project name, so don’t miss the daily updates!
PROJECT NAME: Firecrackers? No, thanks! | ENTRANT: DROM agency | CLIENT: TAM TAM |COUNTRY: Slovenia | CATEGORIES: II. Best in Channel: 11. Best Social Media Idea; IV. Best of Positive Change: 04. Education & Empowerment
PROJECT DESCRIPTION:
„Firecrackers? No, thanks!” is a bold digital intervention targeting Slovenian teens (12–15) who continue to buy illegal fireworks despite national bans. We created fake profiles on TikTok and Instagram simulating black-market sales. Over 100 teens attempted to buy, revealing an urgent need for disruption. We flipped the script: instead of explosives, selected teens received boxes that “detonated” with the sound of terrified animals and a plush toy inside. The emotional shock was captured in a hero video and amplified across social media (DMs and posts), OOH, ambassador content, and especially real-time community management, transforming passive scrollers into active advocates.
PROJECT NAME: Guarana Zero RE(LAUNCH) | ENTRANT: Fullhouse Ogilvy | CLIENT: Knjaz Miloš | COUNTRY: Serbia | CATEGORY: II. Best in Channel: 04. Best Outdoor – OOH
PROJECT DESCRIPTION:
Guarana Zero has updated its pack design to clearly show consumers that it contains NO SUGAR.What else is missing, just like the sugar, was revealed through more than 20 geo-targeted OOH executions across Belgrade, Novi Sad, and Niš.
PROJECT NAME: Hand Touched by Bjana | ENTRANT: Futura DDB | CLIENT: Vinskla klet Bjana | COUNTRY: Slovenia| CATEGORY: II. Best in Channel: 08. Best Low-Volume Packaging Design
PROJECT DESCRIPTION:
In a world of automated luxury, Bjana sparkling wines stand apart through an uncompromising dedication to craftsmanship, shaped by nature, time, and the hands of winemaker Miran Sirk. Handtouched by Bjana makes this invisible craftsmanship tangible by marking each limited-edition bottle with Miran’s unique handprint — a literal signature of care, patience, and human touch.
Find video summaries of past finalists on BalCannes’ Facebook page.
Congratulations to the finalists! Only the very best among them will earn the BalCannes awards and will be announced at the grand award ceremony during DK2026, taking place from 7 to 10 May 2026. See you in Rovinj!
