Survey on consumer habits regarding cold coffee consumption (“Coffee – Cold Consumption”) which was conducted by GfK for Nestlé, showed that as many as 60 percent of respondents regard NESCAFÉ Classic 3in1 and 2in1 as their coffee of choice. According to the same research, consumers like to drink cold coffee – as many as 53 percent point out that out of 10 cups of coffee they drink at least three cold ones.
The research also showed that heat does not prevent coffee consumption, and so nearly 60 percent of respondents consume the same amount of this drink during the summer months as during other seasons.
Based on the insights of this research, for all fans of cold coffee, as well as those who enjoy exotic varieties, Nestlé designed refreshments in the form of NESCAFÉ 3u1 Frappe. This is a cold drink that is perfect for a break in hot summer months and can be prepared in just a few minutes. And for all those who like to explore new tastes, Nestlé is introducing NESCAFÉ 3in1 Coconut.
