NESCAFÉ Dolce Gusto, a brand known in the local Bosnian market for the closed coffee system and the only one that allows for preparation of various types of drinks in the same device, announced the launch of a new global campaign, „Creativity Reinvents the Classics“.
The campaign celebrates creativity as the key to creation, and was created in collaboration with the Grammy award-winning musician, Will.i.am.
The main protagonist of the new ad Will.i.am directs his creativity to reinventing a classic, the (Sittin ‘On) The Dock of the Bay by Otis Redding. Likewise, NESCAFÉ Dolce Gusto directs its creativity to the conversion of experience of drinking coffee and coffee treats into a totally new experience.
In a statement amid the campaign, the company explained that coffee drinkers today, more than ever, in addition to quality also demand a sophisticated experience of drinking their favorite beverage, which was the inspiration for the new campaign.
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