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    The M6 Educational Centre: We are proud to announce that the Professional Training Digital Marketing Vol.2 is on the way

    Institut-Terra-naslovnica

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    effie-slovenia-naslovnica

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    cannes-delfin-naslovnica

    Curtain up for the Cannes Corporate Media & TV Awards 2021

    craft-jury-naslovnica

    Golden Drum represents Craft Jury, which will be chaired by Damisa Ongsiriwattana from Bangkok

    cockta-naslovnica

    DROM agency for COCKTA

  • Weekly topic
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

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    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

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    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

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    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    francis-ingram-naslovnica

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    Three questions for Petra Krulc, Senior Vice President of Celtra

    Three questions for Philippe Paget, AdForum: PHNX is encouraging the industry to “rise and shine”

    Three questions for Saša Leben: Foundation for development of Formitas in the future will continue to be its essence of today – strategic know-how and brand

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    Maja Kolarić: One of the beauties of art is how it can imbue a city with global spirit

    7 Notable Women in Advertising

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Home News

NESCAFÉ Dolce Gusto and will.i.am launch a new global campaign

Creativity reinvents the classics, as NESCAFÉ Dolce Gusto creates a completely new experience

01/09/2016
in News
1 min read
NESCAFÉ Dolce Gusto and will.i.am launch a new global campaign 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

NESCAFÉ Dolce Gusto, a brand known in the local Bosnian market for the closed coffee system and the only one that allows for preparation of various types of drinks in the same device, announced the launch of a new global campaign, „Creativity Reinvents the Classics“.

The campaign celebrates creativity as the key to creation, and was created in collaboration with the Grammy award-winning musician, Will.i.am.

The main protagonist of the new ad Will.i.am directs his creativity to reinventing a classic, the (Sittin ‘On) The Dock of the Bay by Otis Redding. Likewise, NESCAFÉ Dolce Gusto directs its creativity to the conversion of experience of drinking coffee and coffee treats into a totally new experience.

In a statement amid the campaign, the company explained that coffee drinkers today, more than ever, in addition to quality also demand a sophisticated experience of drinking their favorite beverage, which was the inspiration for the new campaign.

 

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For more information visit: www.facebook.com/NescafeDolceGusto.hr

Tags: campaignsNESCAFÉ
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