The Jury of the Native Advertising Institute in Berlin has awarded the studio 24sata with as many as 12 awards and named their client LELO Brand of the Year, making 24sata surpass the world giants like CNN, the New York Times, the Washington Post and the Boston Globe.
The medal count from this prestigious world contest is a new confirmation of 24sata being the best studio for native advertising in the world. In addition to the Croatian projects, contestants from the USA, Germany, Peru, Sweden, Australia, Russia and a number of other countries also fought for the awards.
“I’m proud that we have managed again to bring home an enviable number of golds considering the competition. We have proven to ourselves that we have, in collaboration with our clients, found the way to achieve spectacular results with our original series and high-quality content. We will continue to set new standards in native and video production,” said Matej Loncaric, Video Director and Executive Editor at 24sata.
It is worth pointing out that this was the second year that 24sata found itself in the finals of the competition for the world’s best native studio (with less than 20 employees). After last year’s bronze, they won silver in the category this year, proving the quality of their work.
In addition to 12 awards for 24 sata, a special prize was awarded to their client LELO, for this year’s most awarded campaign (Let’s talk about sex), which won in competition with the giant video service Netflix and the famous chain MediaMarkt. This is a campaign created by 24sata and LELO aiming to break numerous sex taboos in Croatia. In a country with a strong religious background, they managed to reach out to young women through the miss7 platform, the leading women’s multimedia brand, finding thus a way to encourage women, open numerous sex topics with them and break the traditional way of thinking about sex. Through the award-winning campaign, women in Croatia had the opportunity to create content and incredible results have been achieved. The Native Advertising Institute Awards confirm the quality and strength of a campaign which gave insights into the opinions of as many as 17,000 participants in the research.
The most awarded media house in the region
24sata is the most awarded media house in the region, with a total of 87 acknowledgments and awards in prestigious global and regional award shows. This year only, 27 of such awards have been won on each of the brand platforms (desktop, mobile, social, video, print). Particular emphasis is put on the award given to the JoomBoos project, the largest network of channels on YouTube for the most innovative media project in the world (Source: INMA Global Media Awards, 2017). In addition, 24sata is the winner of the prestigious award for the best media house in Europe in live streams on Facebook (Source: Digiday Awards Europe 2018). There are also numerous acknowledgments for the best news covers, acknowledgements by World Organisation of Newspaper publishers – WAN-IFRA, Effie and many other.
Let’s talk about sex:
Best aunt :
Final showdown:
