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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

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    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Native studio 24sata wins 12 awards in Berlin!

With 12 new awards won, 24sata it is by far the most awarded native advertising studio in the world. Their campaign Let's talk about sex has won seven awards, and their client LELO received a special prize.

14/11/2018
in News
2 min read
Native studio 24sata wins 12 awards in Berlin!

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

The Jury of the Native Advertising Institute in Berlin has awarded the studio 24sata with as many as 12 awards and named their client LELO Brand of the Year, making 24sata surpass the world giants like CNN, the New York Times, the Washington Post and the Boston Globe.

The medal count from this prestigious world contest is a new confirmation of 24sata being the best studio for native advertising in the world. In addition to the Croatian projects, contestants from the USA, Germany, Peru, Sweden, Australia, Russia and a number of other countries also fought for the awards.

“I’m proud that we have managed again to bring home an enviable number of golds considering the competition. We have proven to ourselves that we have, in collaboration with our clients, found the way to achieve spectacular results with our original series and high-quality content. We will continue to set new standards in native and video production,” said Matej Loncaric, Video Director and Executive Editor at 24sata.

It is worth pointing out that this was the second year that 24sata found itself in the finals of the competition for the world’s best native studio (with less than 20 employees). After last year’s bronze, they won silver in the category this year, proving the quality of their work.

In addition to 12 awards for 24 sata, a special prize was awarded to their client LELO, for this year’s most awarded campaign (Let’s talk about sex), which won in competition with the giant video service Netflix and the famous chain MediaMarkt. This is a campaign created by 24sata and LELO aiming to break numerous sex taboos in Croatia. In a country with a strong religious background, they managed to reach out to young women through the miss7 platform, the leading women’s multimedia brand, finding thus a way to encourage women, open numerous sex topics with them and break the traditional way of thinking about sex. Through the award-winning campaign, women in Croatia had the opportunity to create content and incredible results have been achieved. The Native Advertising Institute Awards confirm the quality and strength of a campaign which gave insights into the opinions of as many as 17,000 participants in the research.

The most awarded media house in the region

24sata is the most awarded media house in the region, with a total of 87 acknowledgments and awards in prestigious global and regional award shows. This year only, 27 of such awards have been won on each of the brand platforms (desktop, mobile, social, video, print). Particular emphasis is put on the award given to the JoomBoos project, the largest network of channels on YouTube for the most innovative media project in the world (Source: INMA Global Media Awards, 2017). In addition, 24sata is the winner of the prestigious award for the best media house in Europe  in live streams on Facebook (Source: Digiday Awards Europe 2018). There are also numerous acknowledgments for the best news covers, acknowledgements by World Organisation of Newspaper publishers – WAN-IFRA, Effie and many other.

Let’s talk about sex:

Best aunt :

Final showdown:

 

Tags: Native AdvertisingNative Advertising InstituteNative studio 24sata
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