Source: Creativity
National Geographic is well into its preparations to debut the season two of the acclaimed ‘Genius’ series, which after Albert Einstein now focuses on another brilliant mind, Pablo Picasso.
Part of these preparations is the extensive promotional campaign for the series, in which Antonio Banderas will play the genius painter, and the campaign centers on the idea of “the man behind the brush”. One major trait of the campaign is that it depicts the artist as the punk rocker of his time, which is vividly evident from the posters of the campaign which show the dramatic portraits of the show’s various stars, gorgeously “defaced” by thickly-applied strokes of paint.
According to National Geographic Partners EVP-Creative Chris Spencer the key art suggests multiple themes, “from the grace of being touched by art to the downside of being around a genius–the toll it takes and the mark it leaves,” he says. “If you were around Pablo, you were going to get some on you–nobody got out unscathed.”
Nat Geo worked in partnership with Arsonal on the campaign design, with photography by Kurt Iswarienko. „Genius: Picasso“ debuts on National Geographic on April 24 at 9 p.m. ET/8 Central.
