Source: TheDrum
NHS Blood and Transplant has launched its #MissingType campaign for the second year running.
The campaign, which kicked off last year, is asking brands and individuals to remove the As, Bs and Os from their names to highlight the lack of people signing up to donate blood. According to figures released by NHS Blood and Transplant, the number of new volunteers has dropped by 40 per cent since 2005.
With over 30,000 people signing up during National Blood Week last year, this year’s initiative was once again created by Engine-owned agencies WCRS, MHP and Trailor Park, and has seen a number of brands including Microsoft, Nandos and I Amsterdam participate.
For 2016, the campaign has gone international with 21 countries joining the call for blood donors with companies in Australia, America, South Africa, Japan, Belgium and Ireland all dropping their letters.
Here are a few other brands who are getting involved in the blood giving drive.
We’re supporting the #MissingType campaign this week. Donate blood and help save lives! pic.twitter.com/z8c93vCKwg
— Paddy Power (@paddypower) August 16, 2016
もし世の中から「A」「B」「O」が消えてしまったらGoogleロゴはこんな姿に…。献血でA,B,Oを守りましょう。詳細は日本赤十字社のページ https://t.co/N41Qw2FXQj をご覧ください。 #MISSINGTYPE pic.twitter.com/N2cYN6GCpw — Google Japan (@googlejapan) August 16, 2016
We’re supp_rting #MissingType c_mp_ign. Sh_w y_ur supp_rthttps://t.co/QrvoV4Nb3T pic.twitter.com/KA0FABHaXM
— Microsoft UK (@MicrosoftUK) August 16, 2016
There’s more missing than just @msleamichele‘s kit, help us support @GiveBloodNHS by sharing #missingtype pic.twitter.com/9yc0sYW3ey — Women’s Health (@UKWomensHealth) August 16, 2016
