The entire Munch is now a toy, from the foil to the box, which can be disassembled, cut, and reassembled according to the instructions, creating a toy! Munchmallow always looks up to kids because kids know better than adults what is fun! That’s why they found inspiration in their favorite creatures – animals.
The new Munch characters are dogs, giraffes, dinosaurs, cats, turtles, and other animals, and since they come from another universe, they are even more unusual. Imagination and nature know no bounds when it comes to creation.
Compared to last year’s robots hidden in the boxes, they carefully took note of all the feedback from collectors and have improved the box game with the following changes:
- The figurines are now more intuitive and easier to assemble – there’s less cutting and gluing, without sacrificing the look!
- The tutorials are shorter and easier to follow, so now less time is spent assembling, and more is left for play! Plus, assembling is more fun as each tutorial starts with a little song!
- The figurines are even easier to personalize! The figurines now have drawn patterns, eyes, and noses, which will further stimulate kids’ creativity.
- And, though no one asked for this, these animals can munch! Their mouths can open, and kids can hide a Munch inside.
Now on shelves, and throughout the city, you can spot the new characters:

Their sweet invasion of Belgrade, and soon all of Serbia and the region, began at the crossroads near Ušće, where their spaceship landed on a billboard. It looks like this:

Now that you’ve met the sweet representatives of the AniMunch crew, you can visit the website to explore their origin, characteristics, and listen to how they sound!
Creative teams behind the project: Jaffa Crvenka, Žiška, Level4, Media House, and Homepage.
