Drugi jezik na kojem je dostupan ovaj članak: Bosnian
The Young Lotus Workshop is a two-and-a-half-day workshop for ambitious young creative teams from the Asia Pacific and Middle East. The program is open to advertising professionals aged 30 and under, with teams selected by local representatives in markets across the region.
The first half of the program consists of talks, mentoring and workshops led by an elite group of MullenLowe Group’s leading creative, as well as strategy, analytics and technology experts.
The young creative teams will also receive a real brief for a real client – with just 24 hours to meet the deadline.
MullenLowe Group’s Asia Pacific CEO, Vincent Digonnet will be next year’s Young Lotus Chairman, with Leigh Reyes, President and Chief Creative Officer of MullenLowe Philippines, leading a team of mentors from MullenLowe Group offices across the region including Japan, Singapore, Indonesia and the Philippines.
Each mentor comes from a distinct specialism across MullenLowe Group – including data science and analytics, experience design and digital strategy – and is designed to challenge each Young Lotus team to use a variety of disciplines and channels to solve the client brief.
Vincent Digonnet commented on the skills that future creative talent needs to bring to the industry: “The next generation of creative talent needs to understand the critical relationship between creative, technology and data in order to produce work which is based on insights and real-world behaviors. This hyperbundled approach is at the core of what we do at MullenLowe Group and I look forward to sharing these ideas with our Young Lotus teams,” he said.
Jimmy Lam, President of ADFEST, says: “We’re so glad to have MullenLowe take on the Young Lotus Workshop next year. It’s one of our longest running and most popular programs – it is not often young creatives have the chance to accelerate their careers by working hands-on with leaders like Vincent, Leigh and their colleagues across MullenLowe Group.”