The fairytale of the Bosnian-Herzegovinian kitchen is as usual anything but standard. We mention kitchen for a reason, because in the “Može Uvijek” (“Up for it, anytime”) fairytale setting, the Sleeping Beauty is not awakened with a prince’s kiss, but the scent of first-class barbecue sausages. The genie from the magic lamp uses the same magical scents to soothe depressed Aladdin.
Fairytale concept that includes production, digital, PR and BTL promotion is the result of cooperation of the Via Media agency and meat industry Menprom from Tuzla.
Company management is strategically oriented to the long term development of the brand and this is the main reason why the project was entrusted to Via Media. Meat industry Menprom recently invested more than three million euros in the development of production, announcing their intentions to conquer the international market, firstly in Turkey.
