When they then asked if the agency could also communicate non-purpose loans and point out a number of conditions and benefits, they again readily said: “OK!” When they asked that the spot be set in an office, and that the conversation between the customer and banker be hilariously wacky, they said … that they would ask Švenk production company, which in turn said it would ask the director Nevi Marasović, who said he would ask the actors Martina Fuček, Ana Begić and Borko Perić, who – to the general relief – readily answered: “OK!” Thus was born the new campaign “MOŽE!” (“OK!”), created by McCann Zagreb and Fahrenheit, with the creative concept from McCann Belgrade.
Ines Koštek, marketing communications specialist of Raiffeisenbank Austria, said this about it: “We again had quite a demanding task for the agency. The task was to devise a spot that is informative, that promotes both housing and non-purpose loans and the many benefits we offer to our clients, and on the other hand we wanted it to be fun, with a bit of a wacky, funny concept. Naturally the deadlines for the production of the video and the entire campaign were very short. Through our joint efforts we have created this fantastic spot that really meets all of our requirements – it’s very informative, fully conveys all the information that we wanted to share, but it’s also fun and lively. All the comments we have received have been very positive, both from colleagues and from potential clients. Our cooperation with the McCann agency has been going on for several years, we are very satisfied with the projects so far, and we expect no less in the future.”
You can see the final result here:
