Source: Adweek
Earlier this month, PepsiCo announced that Morgan Freeman and Peter Dinklage would face off, with help from Missy Elliott and Busta Rhymes, in a 60-second Super Bowl ad touting new flavors of Mountain Dew and Doritos. But the question remained: How?
Now that the full 60-second spot from Goodby Silverstein & Partners has been revealed, we have the answer: a lip-sync rap battle with Dinklage putting his spin on Rhymes’ “Look at Me Now” and Freeman’s rendition of Elliott’s “Get Ur Freak On.”
It’s the battle of ice and fire in this spot.
https://www.youtube.com/watch?v=QNzzJzdgUto
As part of the Mountain Dew-versus-Doritos promotion, the brands will run an exclusive Snapchat lens on Super Bowl Sunday where fans can record themselves trying to lip-sync like Dinklage or Freeman.
