Drugi jezik na kojem je dostupan ovaj članak: Bosnian
New creative work from the agencies McCann Zagreb and Fahrenheit saw the light of day. It is a new campaign called HEP Sport, where fans through the lyrics of Marijan Ban, Mojoj lijepoj zemlji Hrvatskoj (To my beautiful country of Croatia), thank the athletes for all the memorable moments of pride. The result is a new fan anthem that will reverberate for a long time on sports fields. Carrier of this story and the media campaign is the TV spot that best captures the emotion and pride.
The director of the video, Bruno Anković, from production company Švenk, says: “This ad is specific because in an important time, during the European football championship and before the Olympics in 2016, it creates positive energy. Various athletes that are featured in the ad, with their human and sporting charisma, in synergy with the fans and with the song Daleke obale in a new arrangement, have produced a new, creative and above all a strong unit. I’m happy that the ad found its way to those who are most important to us all – the audience. None of this would be possible without the great idea of the team from McCann Zagreb and Fahrenheit, and, of course, the excellent team of HEP. I really enjoy directing commercials for HEP, because cooperation with them and with agencies McCann Zagreb and Fahrenheit is always interesting, exciting and in some ways different. ”
About ten years ago, as a confirmed friend of sports, HEP recognized the long and valuable tradition of Croatia in team sports such as water polo, handball and basketball, and the ability of their associations and national teams to be among the world’s top. The last few years HEP follows other national sports federations as well, such as ski, gymnastics, table tennis, judo and hockey association.
Many athletes and federations participated in the video: Ivica Kostelić – HKS, Marijo Možnik – HGS, Barbara Matić, Tihea Topolovec, Marijana Mišković – HJS, Anđelo Šetka, Ivan Buljubašić, Ivan Milaković, Petar Muslim – HVS, Luka Babić, Ante Žižić, izbornik Aleksandar Petrović – HKS, Ivan Stevanović – HRS.
Production of the spot was done by Švenk, recording took place under the direction of Bruno Anković and behind the camera was Aleksandar Ilić. The creative concept is signed by chief creative directors Hrvoje Škurla and Daniel Vuković. Art direction was in the hands of Krešimir Grancarić and project managers were Iva Šimunović and Saša Ivan.