The winners of this year’s edition of MIXX Awards Croatia powered by Admixer Media, the competition recognising the best digital campaigns, tools and platforms in the field of market communications, were announced on the stage of Dani komunikacija in Rovinj.
The expert jury evaluated projects based on creativity, strategy, execution, media usage and achieved results, while the main Best in Show award went to Studio Sonda and Gradska knjižnica Poreč for the project Choose a Book, Enter a Film.
This year’s edition once again showed how much digital communication has changed in recent years. The focus is no longer only on visibility and reach, but on projects that successfully connect technology, relevant content and a real relationship with audiences, whether through AI, social media, branded content, e-commerce or socially responsible initiatives.
In the Brand Awareness Campaign category, Imago Ogilvy and Hrvatski Telekom were awarded for the project My Connection, while the award for Direct Response and Lead Generation Campaign went to SeekandHit and Valamar for The Valamar Blueprint: Advanced Data Integration and Full-Funnel Growth.
The winners of the Cross-Media Integration Campaign category were Think Say Make Do and book&zvook with the project Audioliber – A Good Book Travels Far, while the Campaign Effectiveness award went to KIOSK KIOSK for the project KIOSK Branding Conference 2026.
The new category Best Social Campaign was awarded to Cvoke, Šesnić&Turković and Film Svadba for the project Promotion of the Film Wedding on Social Media.
In the Corporate Social Responsibility Campaign category, 404 / MYTY and Hrvatski Telekom won with the project Bye-Bye to Every Hate Speech, while Imago Ogilvy and INA received the award for AI-Driven Project thanks to the project Travel Home Singing.
The Best Video Content award went to Cvoke and Kaufland Hrvatska for the project Save Hard, while Shape 404 / MYTY and KentPro with the project KentPro Mobile Application were named the best in the Best Digital Product category.
In the Best Branded Content category, the award went to Imago Ogilvy and Studena for the project So You Don’t Die of Thirst, while the winners of the new Best Social Media category were also Cvoke and Kaufland Hrvatska with the project Kaufland Hrvatska on Social Media.
Among the new categories, Best Export Campaign also stood out, with 404 / MYTY and Pical resort winning for the project Win a Lifetime Annual Vacation in Pical!, while the Best Export Platform award went to Cyber64 for the project Haas Tooling E-commerce Platform.
In the Best Publisher Content category, the award went to Telegram Media Grupa and Prvi glas for the project Prvi glas.
This year’s MIXX once again confirmed that the digital industry today operates far beyond classic display campaigns and social media. The most successful projects are no longer those that only attract attention, but those that manage to combine content, technology, user experience and measurable results into communication that leaves a real mark on the market.
The ceremonial finale of the competition was held on the festival’s main stage at Dani komunikacija, where the winning campaigns closed another edition of the festival that, in recent years, has become the central meeting point of the regional communications and digital industry.
