Source: Creativity
MINI has been trying to piss binge-watchers off in an effort to get them out on the road in its cars. The #MINISpoilers campaign from Pereira & O’Dell hit social media last week, with films and posts that cheekily reveal the outcomes of popular series like “Game of Thrones,” “This Is Us” and “West World.” While the ads don’t outright name the shows–the spoilers pretty much do.
Try to figure which one is this: “There are a bunch of dragons. Everyone dies.”
Spend less time on the couch and more time behind the wheel.#MINIspoilers #BingeWatching pic.twitter.com/YKnNhJmV6o
— MINI USA (@MINIUSA) 18 September 2018
The campaign calls viewers to “Spend less time on the couch and more time behind the wheel.”
