Photo: Lea Stanković, Digital Creative Manager at Communis
The American Chamber of Commerce in Serbia organized the year’s first Amcham Marketing and Communications Group Meeting at which there was discussion on the topic of understanding influencer marketing and how to effectively apply it in practice. Lea Stanković, Digital Creative Manager at Communis, had an interesting angle on the fact that fewer and fewer consumers believe marketers, the determination of companies to utilize influencer marketing, as well as the importance of identifying appropriate influencers for a certain brand or campaign.
“As much as 84% of brands claim that in 2016 they will use influencer marketing, but we still see many obstacles in the implementation of such campaigns. The biggest problems are finding the right influencers, defining the appropriate model of cooperation and measuring the success of the campaign. Or rather, everything. Through my lecture, I wanted to demystify these problems and show tremendous potential of influencer marketing, which I believe that if used properly, can initiate organic dialogue with consumers,” Stanković said, after which she explained a very interesting way of teaching and another angle from which she analyzed the topic.
“Within the framework of these objectives, my co-lecturer was Lea Stanković – a fourteen-year-old youtuber from Belgrade who explained to the audience her motivation for vlogging, relationship with other influencers and the role of her family in all this. I believe that this is the best way to overcome the generation gap that some advertisers may feel when they meet with the younger generation of influencers, or when they need to communicate with a younger target group.”
In this way, Lea Stanković again justified the recently obtained prize for Young and Innovative Leader for Change, which was awarded to her by the American Chamber of Commerce in Serbia for her creative energy and innovation that led to significant changes in the way in which agency Communis does business.
