One of the most beloved brands on the Serbian market, cookies Plazma from company Bambi, continues to invest in new and existing products in its portfolio. So the popular and favorite Ground Plazma got new clothes thanks to the successful campaign from agency McCann Belgrade. The creative team of the agency has designed and implemented the campaign through a series of video clips, ads, OOH and POS materials aimed at informing consumers about new ways of using Ground Plazma. This is primarily achieved through interesting and practical recipes in print media.
“There are only a few challenges in our market equal to creating an ad for Plazma cookies. Because Plazma can’t be approached without a personal and emotional bond formed with this brand practically from birth. In such situations, you lose the border between work and privacy, and that’s always a double-edged sword. But the members of our team have been perfectly juggling these blades for years,” said Miloš Paunović, a copywriter at the agency McCann Belgrade.
The public has well received the series of videos in which actors enjoy, rejoice, make each other happy, and inspire each other to bring out the best in themselves. Because all you need to make your favorite treats or an unforgettable birthday cake, breakfast or snack, to impress a boyfriend or surprise a girlfriend, is Ground Plazma.
“Our specific task was to show the use of Plazma ground cookies in the preparation of various dishes and desserts through a series of six videos. To show the relationships and emotions that arise between people when it comes to Plazma, or on the margins of enjoying favorite dishes and specialties containing Plazma ground cookies,” said Miloš Paunović, and added: “Judging by the reactions to the advertisements that have so far been aired, we did our job successfully, and we’re sure that we will only confirm that with the rest of ads.”
Creatives: Miloš Paunović, Marija Milanković
Accounts: Radojka Bošković, Aleksandra Knežević
Creative director: Jana Savić Rastovac
Strategic planner: Marija Stošić
Plazma Mlevena: Meal:
Plazma Mlevena: Small cakes:
