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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

Miloš Paunović: There are only a few challenges in our market equal to creating an ad for Plazma cookies

A new campaign from McCann Belgrade – Ground Plazma cookies

10/02/2016
in News
2 min read
Miloš Paunović: There are only a few challenges in our market equal to creating an ad for Plazma cookies 2

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

One of the most beloved brands on the Serbian market, cookies Plazma from company Bambi, continues to invest in new and existing products in its portfolio. So the popular and favorite Ground Plazma got new clothes thanks to the successful campaign from agency McCann Belgrade. The creative team of the agency has designed and implemented the campaign through a series of video clips, ads, OOH and POS materials aimed at informing consumers about new ways of using Ground Plazma. This is primarily achieved through interesting and practical recipes in print media.

 

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“There are only a few challenges in our market equal to creating an ad for Plazma cookies. Because Plazma can’t be approached without a personal and emotional bond formed with this brand practically from birth. In such situations, you lose the border between work and privacy, and that’s always a double-edged sword. But the members of our team have been perfectly juggling these blades for years,” said Miloš Paunović, a copywriter at the agency McCann Belgrade.

The public has well received the series of videos in which actors enjoy, rejoice, make each other happy, and inspire each other to bring out the best in themselves. Because all you need to make your favorite treats or an unforgettable birthday cake, breakfast or snack, to impress a boyfriend or surprise a girlfriend, is Ground Plazma.

“Our specific task was to show the use of Plazma ground cookies in the preparation of various dishes and desserts through a series of six videos. To show the relationships and emotions that arise between people when it comes to Plazma, or on the margins of enjoying favorite dishes and specialties containing Plazma ground cookies,” said Miloš Paunović, and added: “Judging by the reactions to the advertisements that have so far been aired, we did our job successfully, and we’re sure that we will only confirm that with the rest of ads.”

Creatives: Miloš Paunović, Marija Milanković
Accounts: Radojka Bošković, Aleksandra Knežević
Creative director: Jana Savić Rastovac
Strategic planner: Marija Stošić

Plazma Mlevena: Meal:

Plazma Mlevena: Small cakes:

Tags: ADBambiPlazma
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