Millenium promocija won two gold awards at this year’s edition of the IPRA Golden World Awards, one of the world’s most prestigious competitions in the field of public relations and strategic communications.
The campaign Your Posture Is Your Future, known to the Croatian public as Ispravite se, was created for Croatia Poliklinika and awarded in the Community Relations – Agency category. The project enabled citizens to check their posture on interactive digital citylights and, if irregularities were detected, schedule a specialist examination. More than 106,000 scans were recorded, while the number of physiatrist examinations increased by 46 percent. In addition to Millenium promocija and Croatia Poliklinika, the campaign partners included Bruketa&Žinić&Grey and Go2Digital.
The campaign had previously won the highest national professional recognition at the HUOJ Grand PRix Awards and was also recognized at international creative competitions.
The agency’s second gold award came for the #SaveYourSkin campaign for La Roche-Posay, awarded in the Healthcare – Agency category. The initiative focuses on the prevention and early detection of melanoma, with free dermatological mole examinations and education on sun protection as its key components. During the first three years of implementation in Croatia, more than 4,800 examinations were conducted and 110 changes suspected of being malignant tumors were detected.
The two international awards come after Millenium promocija was named Agency of the Year at this year’s HUOJ Grand PRix Awards.
