Meta has released a short teaser for its 2026 Super Bowl commercial, signalling a shift in its wearable-tech focus from last year’s Ray-Ban AI glasses to a new Oakley-branded AI product aimed at sports and fitness users.
The nine-second teaser, titled Get Ready, shows a group of well-known athletes and creators wearing Oakley AI glasses, a product Meta introduced in June 2025. The device is positioned as a “performance AI” tool designed to support users during physical activity by capturing and analysing moments in real time. The clip ends with YouTuber IShowSpeed addressing the device with the command, “Hey Meta, record this,” followed by the Super Bowl date (February 8, 2026) and the Oakley and Meta logos.
The full campaign was developed in collaboration with agency Mother. According to Meta, the Super Bowl spot will feature former NFL player Marshawn Lynch, skateboarder and surfer Sky Brown, director Spike Lee and IShowSpeed, demonstrating the glasses in action-driven scenarios that highlight how the device can be used in high-intensity environments.
Meta is the second major AI-focused company to confirm Super Bowl advertising plans for 2026, following OpenAI. Other technology brands are expected to appear during the broadcast as well, continuing a trend that has seen AI increasingly integrated into Super Bowl marketing, either as a product feature or as part of the creative process. Companies such as Salesforce, Instacart and Wix have also announced campaigns tied to AI-powered offerings.
Last year, Meta used the Super Bowl to promote its Ray-Ban AI glasses, running two ads featuring actors Chris Pratt and Chris Hemsworth. While the campaign received a mixed critical response, the Ray-Ban AI glasses have performed strongly in the market, with more than two million units sold since their launch in 2023.
