Mercator has launched another interesting and useful marketing action in Slovenia, a television show where children cook. Thus, the youngest inhabitants of Slovenia will learn how to cook, which children love, and will gain the habit of healthy nutrition, healthier life and lifestyle.
It’s good for Slovenian society, it’s good for Mercator and it’s good for Mercator suppliers who in this way enter a new customer segment, creating long-term loyal consumers. Vendors, partners in My Brands project, are enabled to participate directly in the project. It’s yet another undertaking of Mercator’s marketing, which brings benefits to everyone involved.
Cooking with children is not only an excellent opportunity for socializing, sharing intergenerational culinary secrets, and fun, but also an opportunity to learn proper and balanced nutrition for the entire family.
In Mercator, they decided to pay special attention to the culinary research of Slovenian children. By engaging them in the process of making dishes – from choosing the right ingredients to a full dish – the goal is to foster their respect for the food and the joy of cooking.
https://www.youtube.com/watch?v=mmR0Ok3igCw
During cooking, children learn a lot of skills, explore the senses, develop creativity, and strengthen self-confidence and therefore creativity in front of the stove becomes much more than just a way to prepare food.
That is why Mercator decided to go a step further in promoting cooking skills. On the Young Chef of Slovenia show on POP TV, under the watchful eyes of real chefs, primary schoolchildren will employ their utensils.
Mercator will support the representatives of eight elementary schools from different parts of Slovenia with financial means with which they will help their schools purchase the things they need and the products of their chosen brand partners.
The total donation amount is 30.000 euros. The first three winners of the highest donations will be selected by an expert jury, and other schools will be supported by shoppers with their votes, in order to help them gain the highest donations possible.
By purchasing products labelled My Brands in Mercator, each buyer gets a code on their receipt, with which they can vote for their favorite at www.malisef.mercator.si from 1 April to 2 June.
