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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

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    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

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    Three questions for Petra Krulc, Senior Vice President of Celtra

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Mercator’s project My Brands in the light of culinary mastery of kids

Cooking with kids is an opportunity to learn proper balanced diet for the entire family

13/04/2019
in News
2 min read
Mercator’s project My Brands in the light of culinary mastery of kids

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Mercator has launched another interesting and useful marketing action in Slovenia, a television show where children cook. Thus, the youngest inhabitants of Slovenia will learn how to cook, which children love, and will gain the habit of healthy nutrition, healthier life and lifestyle.

It’s good for Slovenian society, it’s good for Mercator and it’s good for Mercator suppliers who in this way enter a new customer segment, creating long-term loyal consumers. Vendors, partners in My Brands project, are enabled to participate directly in the project. It’s yet another undertaking of Mercator’s marketing, which brings benefits to everyone involved.

Cooking with children is not only an excellent opportunity for socializing, sharing intergenerational culinary secrets, and fun, but also an opportunity to learn proper and balanced nutrition for the entire family.

In Mercator, they decided to pay special attention to the culinary research of Slovenian children. By engaging them in the process of making dishes – from choosing the right ingredients to a full dish – the goal is to foster their respect for the food and the joy of cooking.

During cooking, children learn a lot of skills, explore the senses, develop creativity, and strengthen self-confidence and therefore creativity in front of the stove becomes much more than just a way to prepare food.

That is why Mercator decided to go a step further in promoting cooking skills. On the Young Chef of Slovenia show on POP TV, under the watchful eyes of real chefs, primary schoolchildren will employ their utensils.

Mercator will support the representatives of eight elementary schools from different parts of Slovenia with financial means with which they will help their schools purchase the things they need and the products of their chosen brand partners.

The total donation amount is 30.000 euros. The first three winners of the highest donations will be selected by an expert jury, and other schools will be supported by shoppers with their votes, in order to help them gain the highest donations possible.

By purchasing products labelled My Brands in Mercator, each buyer gets a code on their receipt, with which they can vote for their favorite at www.malisef.mercator.si from 1 April to 2 June.

Tags: Mercator Slovenia
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