PORTAL Art&Business | PORTAL WOMANCOMM | KREATIVNI PORTFOLIO 03 | HOTEL JUGOSLAVIJA (PDF)
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  • Vijesti

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    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Mercator’s Maxi Club in Ljubljana hosted the promotion of Creative Portfolio 01

In the company of friends, Media Marketing presented the first issue of the book that will document the creativity of the region for years to come

29/05/2018
in News
2 min read
Mercator’s Maxi Club in Ljubljana hosted the promotion of Creative Portfolio 01 6

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Mercator, a friend of creativity, hosted Media Marketing and its biggest friends from Slovenia’s communication industry in its Maxi Club in Ljubljana on the occasion of the promotion of Creative Portfolio 01. This review of the Adriatic region’s creativity for 2017 is signed by Ekrem and Asja Dupanović.

On more than 350 pages the book features more than 152 most creative and most effective communication solutions in 2017, awarded at the national and regional festivals across the region.

The promotion was opened by Iztok Verdnik, Senior Vice President for Corporate Communications at Mercator.

Asja Dupanović presented some basic information about the book and people who worked on it, particularly highlighting the great design and formatting of the book, created by Žare Kerin and Marjan Božič from the Ljubljana agency Futura DDB, and the extraordinary print done by the Printera printing house from the Croatian city Sveta Nedelja.

Mojca Briščik, Director of SOZ and President of the Golden Drum Festival, highlighted that Creative Portfolio is undoubtedly a mirror of the development of creativity in the region. “It’s a showcase of the best works in one place – one book – which gives a preview of what others have done in the past year. Certainly, the book in the right hands will contribute to the promotion of creativity, and creation of new success stories which we will admire next year. All of us who organize festivals with a competition part want to see more of books like this one, and that’s why I eagerly look forward to the Creative Portfolio 02.”

 

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Mercator’s Maxi Club in Ljubljana hosted the promotion of Creative Portfolio 01
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Another esteemed speaker at the promotion was Aljoša Bagola, creative director and partner at Pristop agency, which was declared Agency of the Year in Slovenia for 2017 and is featured as such in the Creative Portfolio 01. Touched by the absence of many colleagues from the communications industry whose work was acknowledged through this book, he emphasized that advertising is beautiful exactly because of occasions and books such as this one. “Agencies are not aware of how important something like this is. They think it is implied. But nothing is implied. This book is a mirror of the identity of the entire region and what this group of people have done is invaluable – the hundreds of hours they invested in this are invaluable. We must support festival organizers, and we must support all efforts similar to the Creative Portfolio project.”

The same team, under the helm of Ekrem Dupanović, is already working on Creative Portfolio 02. We aren’t asking for your support. We expect it.

Tags: Asja DupanovićCreative PortfolioEkrem DupanovićMedia MarketingMedia MarketingMercator
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