Mercator, a friend of creativity, hosted Media Marketing and its biggest friends from Slovenia’s communication industry in its Maxi Club in Ljubljana on the occasion of the promotion of Creative Portfolio 01. This review of the Adriatic region’s creativity for 2017 is signed by Ekrem and Asja Dupanović.
On more than 350 pages the book features more than 152 most creative and most effective communication solutions in 2017, awarded at the national and regional festivals across the region.
The promotion was opened by Iztok Verdnik, Senior Vice President for Corporate Communications at Mercator.
Asja Dupanović presented some basic information about the book and people who worked on it, particularly highlighting the great design and formatting of the book, created by Žare Kerin and Marjan Božič from the Ljubljana agency Futura DDB, and the extraordinary print done by the Printera printing house from the Croatian city Sveta Nedelja.
Mojca Briščik, Director of SOZ and President of the Golden Drum Festival, highlighted that Creative Portfolio is undoubtedly a mirror of the development of creativity in the region. “It’s a showcase of the best works in one place – one book – which gives a preview of what others have done in the past year. Certainly, the book in the right hands will contribute to the promotion of creativity, and creation of new success stories which we will admire next year. All of us who organize festivals with a competition part want to see more of books like this one, and that’s why I eagerly look forward to the Creative Portfolio 02.”
Another esteemed speaker at the promotion was Aljoša Bagola, creative director and partner at Pristop agency, which was declared Agency of the Year in Slovenia for 2017 and is featured as such in the Creative Portfolio 01. Touched by the absence of many colleagues from the communications industry whose work was acknowledged through this book, he emphasized that advertising is beautiful exactly because of occasions and books such as this one. “Agencies are not aware of how important something like this is. They think it is implied. But nothing is implied. This book is a mirror of the identity of the entire region and what this group of people have done is invaluable – the hundreds of hours they invested in this are invaluable. We must support festival organizers, and we must support all efforts similar to the Creative Portfolio project.”
The same team, under the helm of Ekrem Dupanović, is already working on Creative Portfolio 02. We aren’t asking for your support. We expect it.
