There are those of us who plan our vacations at the last moment. Or perhaps this year’s vacation seems so far to us that we constantly think of a new escape away from the daily routine. For all those who, as far as travel is concerned, are among those we mentioned here, Mercator has prepared a great prize game under My Brands campaign, which highlights and recognizes the top Slovenian brands, which in Mercator’s stores carry the green My brand label.
With every purchase over 10 euros, which includes at least one product included in My Brands Program, the buyer will get a promo code which they can write on a coupon at the cash register. Finally, the properly filled coupon is put in the red chest in the form of a travel bag near the cashier, and all that is left is for buyer to wait for the lady luck to knock on their door. Just as she knocked on the doors of 75 other buyers who were drawn in the sweepstakes at Mercator’s center Kopar. These 75 people won airline tickets for two people to one of the European destinations with Slovenian airline Adria Airways. They can now choose between 22 destinations.
Why did My Brands project attract our attention and deserved this space? Because this is not your regular prize game we are accustomed to. My Brands is a great marketing idea, a project that united leading brands and customers into a unique loyalty project for top domestic products such as meat products from Z’ dežele, Delamaris delicacies, ham and mortadella Kras, Pivka delicacies, Fruc fruit juices, Ledo ice creams, rich paper program of Paloma … My Brands is a prize game that has its own story that has just begun and which will end when the lucky Adria Airways travelers return from their trips. We would love to publish their stories as well.
In the coming months, two more sweepstakes will take place in Maribor and Ljubljana.
