Piko makes everyday life easier to his digital friends with advice on more active lifestyle and balanced diet, he gives them simple yet delicious recipes and suggestions for short, effective exercises. Piko is eager for new knowledge and therefore his treasure trove of ideas and advice will be enriched over time, and he will be upgraded with current topics, thus supporting Mercator’s activities.
After a little more than ten days, Piko connected with more than 680 interlocutors, and each day his circle of friends is joined by an average of 50 new individuals. In addition, after ten days, Piko was still communicating with more than 45% of his initial users.
“Piko is bot with character and versatile talents who has found his mission in giving himself, his knowledge and experience. Simple directing of conversations and multiplied processing of different areas enables Piko a comprehensive approach to conversation with every interlocutor,” said his creators at D’ Agency.
Piko concludes that users most often ask and seek advice on preparing meals and making more effective exercise routines that can make them feel better.
Mercator is rejoiced that Piko has become an inspiration in such a short time to some other chatbots that are boldly entering the digital world.
Campaign elements: social networks, sweepstakes, online and mobile advertising
Client: Mercator d.d.
Client representatives: Viktorija Radojević, Goran Žarić, Romana Lap
Agency: D’ Agency
Agency project managers: Eva Kern, Špela Kregar
Strategic director: Blaž Pregelj
Social networks: Eva Kern, Špela Kregar
Creative Director: Eva Kern
Copywriters: Eva Kern, Blaž Pregelj, Špela Kregar
Art Director: Martin Rozman
Planning and UX strategy: Samo Tepeš
Illustrator and designer: Eva Vrtačič
