Mercator has been graced with a lot of praise for their last year’s holiday campaign in which Mr. M. gathered his friends from the high-school days, so they could make the New Year’s Eve nicer and richer for their former teacher, inviting her to a bridge specially decorated amid the holiday season. What’s more, the company enabled an entire class to take a joint trip for the anniversary of their graduation. Thus, as far as New Year’s TVCs directed by Saša Podgoršek are concerned, there was no dilemma this year: consumers will once again be reminded of the heartwarming story off a generation, and the “meticulous” inspection of a Mercator store with the seasonal offer.
Mr. M. is not only sticking to the memory lane, but for the upcoming year he is treating all customers with a special 19-percent discount for one full purchase in January 2019. Another great marketing move by Mercator is a blend of good creative and sales idea. How to get that discount? By collecting the Pika card points with every purchase of My Brands products. With 80 points collected, shoppers will be eligible to 19% discount on one entire purchase in the new year.
Check the last year’s spots below: