As of October this year, IAA Serbia holds the licensee for organization of Effies in Serbia. One of the first steps for any country that introduces this festival is to form an Organizing Committee consisting of representatives from leading companies and agencies with credibility and experience in the field of marketing communications.
Since the IAA is holder of the licensee, the Board of the Association has appointed 16 members to the Effie Serbia Organizing Committee, which is composed of:
Miloš Simić, IAA Serbia (Predsednik OO), Anđelko Trpković (CEO, Publicis One Serbia), Srđan Bogosavljević (MMB & Consultant, IPSOS Adria), Žarko Sakan (CEO, New Moment New Ideas Company), Jovan Stojanović, (CEO, Direct Media), Olivera Perković (Managing Director, McCANN Beograd), Nataša Đurđević, (Shopper Marketing Director CSE, The Coca Cola Company), Smiljka Jeremić Dokić (Marketing Director, Erste Bank), Katarina Šibalić, (Marketing Director, Strauss Adriatic), Marko Jevtić (Product Marketing Manager, Nordeus), Marijana Kristić (Director of Business Intelligence and CRM, Mercator-‐S), Vana Henriksen (Communications Director, United Group) Mina Tadić (Marketing Director, Nectar Group), Milica Janjić (Marketing Director, Radio Television of Serbia), Kosanče Dimitrijević (Special Senior Advisor, Alma Quattro), Tijana Bajović (Chief Revenue Officer, Ringier Axel Springer Serbia).
At a meeting held on 20 December at the Hotel Radisson Blu Old Mill Belgrade, members of the new Effie OC discussed two topics: choosing the competition categories and composition of the jury.
According to Jelena Ivanović, Executive Director of IAA Serbia, Effie OC is formed so as to reflect the market, taking into account the strength and reputation of the companies represented by members, but also their personal integrity and professionalism.
“IAA Serbia very carefully approaches the implementation of this program in Serbia, taking into account the standards set by the Global Effie. We acted the same in the selection of the Organizing Committee, and we are pleased that the candidates for the members accepted the invitation to join us, and already on yesterday’s meeting they gave a great contribution. Early next year, professional and general public will be informed about the list of competition categories and the jury that will judge the first Effie Festival in Serbia,” said Ivanović.
More information about Effie Festival can be found at: www.effie.rs.
