Today’s media landscape functions through constant attention cycles in which certain topics explode overnight, while others, despite their importance, almost fail to reach a wider audience. For communications and PR teams, the question is no longer only how many media placements were achieved, but how media dominance is created, who drives it and why certain stories succeed in taking over the public sphere.
These questions are at the center of the new online webinar by Mediaboard Croatia titled “What Rules the Croatian Media Landscape in 2026?”, which will be led on June 11 by Petar Ćuk and Nikša Trstenjak from Mediaboard Croatia.
Through a review of the first half of the year, the webinar will analyse which topics had the strongest presence in Croatian media, how certain narratives developed over time and on which channels they gained the greatest momentum – from online portals and television to radio, print and social media.
The program also includes an analysis of the media outlets, journalists and sources that had the greatest influence on the spread of content and the shaping of public debate, as well as an overview of the reputational effect of certain stories and the difference between content that succeeds in achieving serious visibility and content that remains a short-term media signal without a greater impact.
“In today’s fast-paced media environment, it is easy to lose sight of what is truly important. Our goal is to show, based on data, what really drove media attention in the first half of the year and what PR and communications teams can learn from these patterns for the second half of the year,” said Petar Ćuk, CEO of Mediaboard Croatia.
The webinar will take place on Thursday, June 11, 2026, starting at 14:00 via the Demio platform, and participation is free with prior registration.
