Drugi jezik na kojem je dostupan ovaj članak: Bosnian
This year’s conference “Media Measurement and Research”, organized by ABC Croatia, will be held on 8 November at the Hotel Esplanade in Zagreb.
Nine speakers will present their professional knowledge and practical models of research in their countries; from the standpoints of the user, the methodology and the organizational aspect.
In the segment of print, Petra Roschitz, director of ARGE Verein Media-Analysen from Austria will give a presentation on Research of Readership in Austria.
In the TV segment, Justin Sampson, executive director of BARB (UK TV JIC), will give a lecture titled Dovetail – two years later; Anke Weber, director of AGF (German TV JIC) will introduce the topic of Selection of Surveyors; while Alexander Nielsen, director of TV2 and a board member of the Danish TV JIC, will talk on the topic of Measurement of Out Of Home TV Ratings.
In the TV & Internet segment, Mariana Irazoqui, director of research at SKO from the Netherlands, will speak on the Integration of Measuring TV and Online Video, while in the field of internet Petra Prelog, project manager in the Slovenian Advertising Chamber, will talk on the subject of Internet Tender in Slovenia, and Slawomir Pliszka, CEO of Polskie Badania Internetu, will give a lecture on the topic Two Tenders in One Year – What Can Go Wrong.
Constantin Popa, director of audit in the Romanian BRAT will give a lecture on Non-TV Adex, while Sanja Pešić, executive director of Alma Quattro from Serbia, will talk about the Benefits of Research of OOH in Serbia.
Participation fees for ABC members are 1200 HRK + VAT (€160 + VAT), while fees for non-members are 1500 HRK + VAT (€200 + VAT). There are also gift packages for clients of ABC members that are also 1200 HRK + VAT. Payments before 15 September this year have the discount option of 4+1 or 7+2 for participants coming from the same company.
For more information and the registration form visit www.abchrvatska.hr/konferencija.