By: Asja Dupanović Gavrilescu
Dejan Verčič is the man who founded modern PR in Slovenia. A faculty professor, one of the greatest theorists of PR, he is the author of several books in the area of public relations, and is a great name of PR profession even in global proportions.
He created the term “publics relations” in Slovenia, while “public relations” is in official usage everywhere outside Slovenia. No one communicates with just one “public”. Everybody, from a newly born baby, through companies, to the top of the state, everybody has multiple “publics” they communicate with.
We asked prof. Verčič to comment our decision to devote ourselves to video content, and what kind of advantage this content has in comparison to written word and still image.
Check out why prof. Verčič says that “video content is bringing us back to our nature.”
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Project Manager: Asja Dupanović Gavrilescu, Media Marketing
Production: GAP FILLER for MMV 2018
Mersel Bujak Creative Director & Executive producer
Video & Editing:
Spektroom
Camera 1: Nikola Blagojević
Camera 2: Sanjin Hadžić
Editing: Dario Marjanović
Intro: Dino Hujić
Filmed at Days of Communications 2018
