By: Asja Dupanović Gavrilescu
Kodi Foster monitors and manages Viacom’s Data Strategy Division. The essence of his job is to synthesize the data that drive integrated marketing communication of the sixth largest media conglomerate in the world, which among others owns the Paramount Pictures production company and the popular TV channels such as MTV, Comedy Central and Nickelodeon.
In his work, Kodi uses science of cognitive processes to help him transform user insights into scale, based on which content creators can efficiently plan, develop, and measure branded content that is then delivered to the target audience.
Before joining Viacom, Kodi Foster worked with agencies and clients such as American Express, L’Oreal, Hyundai, Coca-Cola, Samsung, Unilever and Toyota and transformed organizations using technology and creativity to better tailor them to customers. He is the largest investor in NextGen Venture Partners.
Among other things, we asked him how he saw the future of television. Thoughts expressed in this interview are Kodi Foster’s, and do not reflect the views of Viacom.
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Project Manager: Asja Dupanović Gavrilescu, Media Marketing
Production: GAP FILLER for MMV 2018
Mersel Bujak Creative Director & Executive producer
Video & Editing:
Spektroom
Camera 1: Nikola Blagojević
Camera 2: Sanjin Hadžić
Editing: Dario Marjanović
Intro: Dino Hujić
Filmed at Days of Communications 2018
