By: Asja Dupanović Gavrilescu
Christoffer Malmer is one of the world’s greatest experts for investment in financial technologies.
He works for Swedish SEB, a bank that uses artificial intelligence to enrich the user experience, and we wanted to know how, so we asked him at the Days of Communication.
“Artificial intelligence, put in the hands of customers, compliments their broader experience,” Christoffer says, adding that AI can blend the digital and the personal, and provide breadth across different channels and technologies.
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Project Manager: Asja Dupanović Gavrilescu, Media Marketing
Production: GAP FILLER for MMV 2018
Mersel Bujak Creative Director & Executive producer
Video & Editing:
Spektroom
Camera 1: Nikola Blagojević
Camera 2: Sanjin Hadžić
Editing: Dario Marjanović
Intro: Dino Hujić
Filmed at Days of Communications 2018
