Amid the launch of a new generation of technologically advanced and superior television of Hrvatski Telekom, agency McCann Zagreb has created an enchanting campaign in which the experience of watching the new MAXtv blurs the line between the image on the screen and the real world, making the viewer a part of the experience. Because when you look at the next generation of MAXtv, you feel like you’re there, says the agency. As a distinctive element of the campaign, McCann Zagreb introduced fireflies whose magical play of light perfectly evokes the unforgettable experience of watching the new MAXtv television.
The leaders of the creative team were: creative concept is signed by the Chief Creative Director Daniel Vuković, the role of copywriter was shared by Ivan Čadež and Boris Miletić, art direction was managed by Igor Miletić, the role of web designer was played by Žarko Kuvalja, while the role of Project Manager was shared by Bianka Stojanov, Petra Mateljan and Ana-Marija Žarak. Filming took place under the direction of Tomo Brejc, video production is signed by company ‘Mint2‘ and the postproduction by Primer Studio.
You can see the magic created by McCann Zagreb in the video below:
