Drugi jezik na kojem je dostupan ovaj članak: Bosnian
With campaigns which correspond to the specific challenges of large customers in an unusual way, McCann Zagreb and Fahrenheit won prestigious awards at the competition in efficiency at recent Days of Communication.
Campaign “Nevjernici” for the Bonbon brand of the Croatian Telekom took the Silver Effie, while “mHepi” campaign done for the Hrvatska Elektroprivreda deserved a Bronze Effie.
Along with two prizes, finals were also reached by their campaigns “Make someone happy this Christmas” done for Coca-Cola, and “Everything is better when we’re together”, done for the Croatian Telekom.
Effie Awards are considered to be the global symbol of achievement in the marketing industry and the highest honors in the profession, and are assigned by a jury of professionals from the ranks of advertisers and creative, media and research agencies.