Start something priceless is the tagline of the new Mastercard global brand platform that unites all the activities of this international credit card company, from corporate philosophy to development of new services and marketing communications.
The driving idea behind the new vision is that Mastercard inspires and enables everyone to follow their passion and leave a priceless trace in the world. McCann Zagreb is the first office to launch this platform, applying it to Croatian motifs within the summer campaign, traditionally one of the most comprehensive and most important MasterCard annual activities.
“It’s not the first time that McCann Zagreb is developing a new global platform, so we’re used to having the eyes of the biggest Mastercard and McCann bosses focused on us. It is always a challenge to adapt the philosophy of a global brand to the specific Croatian spirit, but after months of dedicated work of the entire team and detailed testing at all levels, we can proudly say that the results are priceless,” said Goran Božić, creative director at McCann Zagreb.
The McCann Zagreb Mastercard team are: Daniel Vuković (Chief Creative Director), Goran Božić (Creative Director), Petra Gajica (Strategic Planner), Silvia Zidarić (Group Account Director), Martina Jelić (Account Planning Director), Sandra Cindrić (Account Director) Marina-Mia Angelus (Digital Account Executive), Mihaela Pavlović (copywriter), Krešimir Grancarić (Art Director), Sandra Mrkšić (Designer), Marina Javor (DTP Manager).
