Creative Standards International President, Nancy Ross, announced the winners of the 26th annual Cresta International Advertising Awards, honoring creative excellence in twelve major competitions.
All winners were chosen by Cresta’s International Grand Jury of 81 leading creative professionals from 42 countries. Of those, 15 countries made the final cut with a total of 66 winning ads. Selection criteria were originality of the creative idea and the quality of its execution. In addition to the 6 Grand Prix’s awarded, the remaining breakdown of ‘Statue Levels’ includes 6 Gold; 22 Silver and 32 Bronze Awards.
The Agency of the Year winning 17 awards (and 115 points) is McCann, New York. Their winning entries include a GRAND PRIX (Ambient Media) for their client, National Geographic, titled, “Astronaut Reality Helmet”.
T/A POL, Oslo captured the GRAND PRIX in the Crafts competition (Virtual Reality) for its Interactive entry for Audi, titled, “Audi Sandbox/VR Experience”.
AMVBBDO, London was awarded the GRAND PRIX in the Integrated Campaigns competition for their client, Plastic Oceans Foundation/LADBible, titled, “Trash Isles”.
BBDO, New York won the GRAND PRIX in the Interactive competition for its client Downtown Records, titled, “Live Looper”.
Dentsu Jayme Syfu, Makati City won the GRAND PRIX in the Outdoor competition for client Greenpeace Philippines, titled, “Dead Whale”.
McCann, London won their GRAND PRIX in the Promotions and Incentives competition for their client Xbox Design Lab, titled, “The Franchise Model”.
“What sets the Cresta Awards apart? Time, Distance, and Zero communication among judges. 100% of the judging was done online. The jury sat in different rooms in different buildings in different continents. There were no discussions, no debating, no secret notes under the table. The result? Only the best work won. From observation, it’s not enough to have a great idea. It’s not enough to just solve business problems. The work must necessarily take the brand to where it’s never been before – while changing lives, advancing society and creating a global impact. No pressure. As Lewis Carroll said, we just need to believe in as many as 6 impossible things before breakfast.” said Gigi Lee, Chief Creative Officer, TBWA\Group Malaysia & President of Cresta’s Grand Jury.
McCann Worldgroup became Network of the Year for the third year in a row. In all, 13 entrants from the network combined to win a total of 215 points. They represent New York (3 offices), Atlanta, Detroit, London, Cairo, Madrid, Bangkok, São Paulo, Milan, Tokyo and Dubai.
Check out all the winning campaigns here.
