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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

McCann Worldgroup Named EMEA Regional Network of Year 2019 by Cannes Lions Festival of Advertising

Agency leads in both Creativity & Effectiveness across the region

01/10/2019
in Featured, News
2 min read
McCann Worldgroup EMEA regionalna agencijska mreža godine na Cannes Lions festivalu 2019

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

Photo: Carmen Bistrian, Creative Exscellence Manager i Adrian Botan, President Creative Council Europe

McCann Worldgroup in Europe was named EMEA Regional Network of the Year by Cannes Lions Festival of Advertising, experiencing its most successful year in this region yet.

Pablo Walker, President, Europe, McCann Worldgroup said, “What makes this Cannes particularly impressive and meaningful for our European teams is the number of offices across our region that contributed to our success including: Israel, France, UK, Romania, Spain, Germany, Sweden, Italy and Dubai, and the collaboration between multiple disciplines and agencies. Even more importantly work for major global clients were all among the Lions winners – L’Oréal, Purina, Microsoft and IKEA. We couldn’t be more grateful for their partnership. This was truly a very special moment for all of us.”

“Four years ago, when we embarked on the path to rebuilding McCann’s creative reputation we had a simple strategy: to put collaboration at the centre of everything we do, focus obsessively on improving our creative product and add to this mix a tiny bit of challenger and innovative spirit. And if you look at our winning campaigns this year, the best of them are innovative, integrated across multiple disciplines and the result of collaboration between at least two of our offices,” said Adrian Botan, President Creative Council Europe, McCann Worldgroup.

Mark Lund, CEO, UK Group, McCann Worldgroup said, “Following a year of brilliant and humbling accolades shared with some incredibly talented industry peers, we can truly claim to be the only agency that dominates in both Creativity and Strategy, delivering a uniquely powerful product for our clients. This is a unique position to be and represents the sweet spot in our ability to deliver effective and resonant campaigns for our clients.”
The impressive performance of the European region at Cannes Lions this year also made a significant regional contribution to McCann Worldgroup being named Global Network of the Year.

This recognition follows a year which has seen McCann Worldgroup in Europe dominate with a range of major awards across both Creativity and Effectiveness, including EMEA Agency Network of the Year by Campaign Magazine, #1 European Network of the Year – Effies, #1 Network of the Year at the IPA Effectiveness Awards, #1 Agency Network in Golden Drum, in addition to numerous other industry accolades in local key markets.

Tags: Cannes LionsMcCann Worldgroup
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