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Photo: Carmen Bistrian, Creative Exscellence Manager i Adrian Botan, President Creative Council Europe
McCann Worldgroup in Europe was named EMEA Regional Network of the Year by Cannes Lions Festival of Advertising, experiencing its most successful year in this region yet.
Pablo Walker, President, Europe, McCann Worldgroup said, “What makes this Cannes particularly impressive and meaningful for our European teams is the number of offices across our region that contributed to our success including: Israel, France, UK, Romania, Spain, Germany, Sweden, Italy and Dubai, and the collaboration between multiple disciplines and agencies. Even more importantly work for major global clients were all among the Lions winners – L’Oréal, Purina, Microsoft and IKEA. We couldn’t be more grateful for their partnership. This was truly a very special moment for all of us.”
“Four years ago, when we embarked on the path to rebuilding McCann’s creative reputation we had a simple strategy: to put collaboration at the centre of everything we do, focus obsessively on improving our creative product and add to this mix a tiny bit of challenger and innovative spirit. And if you look at our winning campaigns this year, the best of them are innovative, integrated across multiple disciplines and the result of collaboration between at least two of our offices,” said Adrian Botan, President Creative Council Europe, McCann Worldgroup.
Mark Lund, CEO, UK Group, McCann Worldgroup said, “Following a year of brilliant and humbling accolades shared with some incredibly talented industry peers, we can truly claim to be the only agency that dominates in both Creativity and Strategy, delivering a uniquely powerful product for our clients. This is a unique position to be and represents the sweet spot in our ability to deliver effective and resonant campaigns for our clients.”
The impressive performance of the European region at Cannes Lions this year also made a significant regional contribution to McCann Worldgroup being named Global Network of the Year.
This recognition follows a year which has seen McCann Worldgroup in Europe dominate with a range of major awards across both Creativity and Effectiveness, including EMEA Agency Network of the Year by Campaign Magazine, #1 European Network of the Year – Effies, #1 Network of the Year at the IPA Effectiveness Awards, #1 Agency Network in Golden Drum, in addition to numerous other industry accolades in local key markets.
