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    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

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    francis-ingram-naslovnica

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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

    Virtual Drumming with Fernando Machado, Karolina Galácz, and Thomas Kolster

  • Tema sedmice
    daljinski-naslovnica

    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

  • Kolumna

    Sponsors? What that?

    misa-naslovnica

    Miša Lukić: What can start-ups learn from sperm?

    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

    The Advertising Industry: From Alchemists to Distributors and Back Again

    Milena Garfield: It’s not long since I said: If it ain’t live, it’s dead

  • Dnevnik

    Diary of a Methuselah #176 Will our industry come out of this better and smarter?

    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

  • Mladi lideri

    Mladi liderji – Uroš Zorčič, New Moment Ljubljana: Vedno gledam na dela sama in ne postavljam v ospredje posameznih ljudi ali agencij

    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

    Mladi liderji – Matjaž Muhič, ArnoldVuga: Želel bi več časa za razmislek, za delo, za raziskovanje

  • Tri pitanja

    Robert Wester: Strategic communications is at the top of the European Commission’s agenda

    Chris Pomeroy: Tourism in 2019 accounted for 1 in 10 jobs on the planet and until now it was resilient to all manner of crisis

    Andrey Barannikov: The role of PR in Russia is changing and becoming more strategically important both for brands and communication agencies

    francis-ingram-naslovnica

    Three questions for Francis Ingham, Managing Director of the Public Relations and Communications Association (PRCA) & Chief Executive of the International Communications Consultancy Organization (ICCO)

    3 questions for Svetlana Stavreva, President of the International PR association (IPRA): Today, people are demanding that organizations do what they promised

    Three questions for Petra Krulc, Senior Vice President of Celtra

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Home News

McCann Worldgroup is the Most Effective Agency Network at global and European levels

Significant contribution to the global success of McCann Worldgroup in the Effie Index was made by regional McCann agencies and their successes at local competitions

25/05/2018
in News
2 min read
McCann Worldgroup is the Most Effective Agency Network at global and European levels

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

McCann Worldgroup was named the most effective creative agency network in 2018 according to the global Effie Index.

The success of the McCann Worldgroup at the global and European level is yet another in a series of successes of the McCann agencies recently. These recognitions are awarded based on precise and clear criteria, and are the best indicator that investing in marketing pays off. Significant contribution to the global success of McCann Worldgroup in the Effie Index was made by regional agencies McCann Belgrade and McCann Zagreb, and their successes at local Effie Awards.

“Effie Awards recognize what’s most important in marketing, and that is that your campaigns are effective and deliver results. This is the core of our work, teamwork that implies good strategic planning, creative work and accomplished business results for our clients. We help brands play a relevant role in consumer life. I’m proud of the fact that we contributed to the global success of the McCann Worldgroup with our achievements that were recognized and rewarded at local Effie competitions in Serbia and Croatia,” said Vladimir Dimovski, CEO of McCann Adriatic.

Vladimir Dimovski: In 2016 I expect new energy, more joy for creativity, and enthusiasm in our business

Effie Award is one of the most coveted advertising awards in the world. The award gives recognition to the powerful ideas that have been realized through campaigns that have achieved their goal, and created significant results for clients and brands.

Katarina Pribićević, strategic planning director at McCann Belgrade, commented on McCann’s great success: “The Effie Awards have a special place and importance for us, not only because they celebrate creativity that achieves results, but also because of the special atmosphere and spirit that is created between all of us participating: the client, the agency, the media agency and the researchers. Effie is also a reward for team spirit and communion!”

“We have recognized the Effie Award as the best way to show our current and future clients that along with exceptionally creative ideas we also know how to come up with ideas that work, and achieve communication and business goals. We are proud that our award-winning campaigns ‘Rollover’ for bonbon, ‘Shake & Take’ for Coca-Cola and ‘Dubravica Card’ for Dubravica, contributed to becoming the most efficient creative agency network,” said Petra Gajica, strategic planner at McCann Zagreb.

Tags: EffieEffie IndexMcCann BelgradeMcCann WorldgroupMcCann Zagreb
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