McCann Worldgroup was named the most effective creative agency network in 2018 according to the global Effie Index.
The success of the McCann Worldgroup at the global and European level is yet another in a series of successes of the McCann agencies recently. These recognitions are awarded based on precise and clear criteria, and are the best indicator that investing in marketing pays off. Significant contribution to the global success of McCann Worldgroup in the Effie Index was made by regional agencies McCann Belgrade and McCann Zagreb, and their successes at local Effie Awards.
“Effie Awards recognize what’s most important in marketing, and that is that your campaigns are effective and deliver results. This is the core of our work, teamwork that implies good strategic planning, creative work and accomplished business results for our clients. We help brands play a relevant role in consumer life. I’m proud of the fact that we contributed to the global success of the McCann Worldgroup with our achievements that were recognized and rewarded at local Effie competitions in Serbia and Croatia,” said Vladimir Dimovski, CEO of McCann Adriatic.
Effie Award is one of the most coveted advertising awards in the world. The award gives recognition to the powerful ideas that have been realized through campaigns that have achieved their goal, and created significant results for clients and brands.
Katarina Pribićević, strategic planning director at McCann Belgrade, commented on McCann’s great success: “The Effie Awards have a special place and importance for us, not only because they celebrate creativity that achieves results, but also because of the special atmosphere and spirit that is created between all of us participating: the client, the agency, the media agency and the researchers. Effie is also a reward for team spirit and communion!”
“We have recognized the Effie Award as the best way to show our current and future clients that along with exceptionally creative ideas we also know how to come up with ideas that work, and achieve communication and business goals. We are proud that our award-winning campaigns ‘Rollover’ for bonbon, ‘Shake & Take’ for Coca-Cola and ‘Dubravica Card’ for Dubravica, contributed to becoming the most efficient creative agency network,” said Petra Gajica, strategic planner at McCann Zagreb.
