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  • Vijesti

    Wüsthof Sharp Systemic Brand Identity with Gigodesign wins Red Dot Award

    How to win a Grand Prix in Cannes?

    The best of Latvian and Estonian advertising

    Enjoy the summer with Cinedays Film Factor 20

    Lokomotiva and SentecaCommerce signed a partnership for 12 European markets

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  • Tema sedmice
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    Television Audience Measurement: In Serbia, the media are in a race to the bottom for every extra “click”, while in Croatia HTV has undermined the principle of joint monitoring

    This global pandemic, coronavirus, cuts across all geographical borders regardless of cultures and language. What is the role of Public relations today?

    Slaven Fischer: Creativity doesn’t reside in buildings but in people, no matter where they are. It’s natural for people to work from home.

    Janja Božič Marolt: As in every crisis, there will be a lot of victims and some winners in the communications industry of the region.

    Shortcutting Video: New Study Highlights the Effectiveness of 2-second Ads

    Topic of the Day: Can artificial intelligence replace human intelligence and emotions. Is technology a servant or a master?

  • Intervju

    Miranda Mladin: Keeping consumers’ attention is every brand’s biggest challenge

    Nataša Mitrović: I understood that the Balkans should be my primary target area and that, once I had become a shark in the Balkans, then I could make my way “back” into the big world and swim in the sea with the other sharks.

    Ivan Stanković: I admit to having great fun and enjoying myself enormously working on my show, What I am to you and who I am to myself.

    Scott-Gould-naslovnica

    Scot Gould: Stop doing anything that you do that isn’t valuable, tell everyone about that offering, and don’t stop!

    lazar-naslovnica

    Lazar Džamić: We are experts at preferring the byways, swamps, and chasms, so that we can keep on going in circles, lost in space

    Irena-naslovna

    Irena Kurtanjek: Contributing to the Communities in which we Operate is the Foundation of Nestlé’s Business

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    Do Brands Always Need to Sell Aggressively to Grow?

    Price of Hate

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    Diary of a Methuselah #159: Ivo Pogorelić and Zoran Todorović weren’t attractive enough for sponsors in Sarajevo

    Diary of a Methuselah #157: The Young Leaders of Tomorrow, a great event for young people who are ready to assume responsibility for the future of industry

    Diary of a Methuselah #156: I’ve been writing my Diary for three years now, and I don’t think I wrote anything smart

    Diary of a Methuselah #154: Three days at the PRO.PR Conference

    Diary of a Methuselah #153: Portal Media Marketing starts a new life today

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    Mladi liderji – Saša Droftina, Luna \TBWA: Želela bi, da bi se spremenil odnos do pitchev

    Mladi Lideri Kristina Gregorc

    Mladi liderji – Kristina Gregorc, Mercator: Zelo sem optimistična in izjemno ponosna in vesela, da sem del tako velike in uspešne ekipe

    Mladi Lideri

    Mladi liderji – Maša Crnkovič, Futura DDB: Največji izziv je vpeljava podatkov in feedback-a uporabnikov v procese dela

    Young leaders – Aneta Nedimović, New Moment Belgrade: Articulating ideas and the value of those ideas is an art form and a skill

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McCann Worldgroup executives on great success at Cannes Lions 2019

McCann Worldgroup took the prestigious title of Network of the Year, while McCann Health was named Healthcare Network of the Year at this year’s festival

26/06/2019
in News
3 min read

Drugi jezik na kojem je dostupan ovaj članak: Bosnian

McCann Worldgroup was named Network of the Year at the 2019 Cannes Lions International Festival of Creativity. The global agency group, which won a total of 73 Lions representing creative work from across its disciplines and all of its regions, was also named at the weeklong Festival as the Healthcare Network of the Year for its global McCann Health network, and McCann Health China was additionally honored as Healthcare Agency of the Year.

“We are very proud to win this honor at Cannes this year recognizing our creative work from so many countries, clients and disciplines, across all platforms and Lions categories,” said Harris Diamond, Chairman & CEO of McCann Worldgroup. “Thanks to the inspired leadership of [Global Creative Chairman] Rob Reilly, our incredibly diverse and talented creative staff is driving our business, and that of our clients, forward with real results.”

The network’s global recognition at Cannes follows the news two months ago that McCann Worldgroup was named the Most Creatively Effective Agency Network in the global 2019 Effie Effectiveness Index, earning that effectiveness leadership distinction for the second consecutive year.

“This is a fantastic success for McCann Worldgroup and we are proud to be part of the best agency network in the world. For me personally, this moment has an additional emotional value since ten years ago our agency McCann Skopje brought the first golden lion for McCann and one of the first lions in this part of Europe, thus paving the way for the entire creative industry of this region. Like all awards, this success of our network sets a new scale and binds us to new results and awards and, knowing the projects we are working on this year, we are eagerly looking forward to Cannes 2020, “said Vladimir Dimovski, CEO of McCann Adriatic.

CANNES, FRANCE – JUNE 21: Award Show at the Cannes Lions 2019 : Day Five on June 21, 2019 in Cannes, France. (Photo by Richard Bord/Getty Images for Cannes Lions)

In addition to the Network of the Year and Agency of the Year wins by McCann Health, multiple McCann Worldgroup companies in addition to the McCann agency won Lions this year. Momentum Worldwide’s New York and Toronto team won the Grand Prix for Industry Craft, while MRM//McCann and Weber Shandwick also won Lions. Also, many of the Lions were won for the network’s global clients–including Coca-Cola, GSK, L’Oréal, Microsoft/Xbox, Nestlé/Purina and RB— as well as for major regional marketers, such as Verizon, and a variety of local clients.

“It’s exciting to see this much innovative work coming from so many different agencies with so many different brave marketers, including some of our largest global clients,” said Rob Reilly. “And to have both McCann and McCann Health take their respective Network of the Year honors in the same festival is just mind-boggling.”

McCann New York, which was ranked as the No. 2 Cannes Agency of the Year, won both a Titanium Lion and the Grand Prix in Brand Experience and Activation for its “Changing the Game” work for Microsoft, which features an adaptive Xbox controller that makes it easier for people with physical disabilities to play. McCann New York also won the Grand Prix for Good for its “Generation Lockdown” work with “March for our Lives,” related to school shootings. In addition to McCann New York and Momentum, Grand Prix were also won by McCann Health China for its work for GSK (Pharma) and McCann Israel for its campaign for IKEA that makes furniture accessible to persons with disabilities. (Health & Wellness).

Tags: Cannes LionsMcCann HealthMcCann Worldgroup
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