A year ago, Mills launched a new, unique cap for their mayonnaise tube, allowing customers to have the desired thickness of mayo. However, it was discovered that not everyone understood how the new cap actually can be used. With this in mind, McCann Oslo has created four lovable films for consumer education.
“We have created four short films, together with the Norwegian Director Morten Borgestad and FUS production company,” says Stian Birkelid and Jan Petter Ågren, creatives at McCann Oslo, adding: “We heard that the use of celebrities “works” in advertising, so we hired the mother of Aksel Hennie, a famous Norwegian actor, and the son of Mari Maurstad, a famous Norwegian actress.”
Mills AS is a family business founded in Oslo in 1885, producing a number of favorite brands including Delikat, Mills, Vita Hjertego’, Soft Flora and Melange. This company produces about 50,000 tons of food each year for large and small Norwegian households.
