mts Bank, as the newest member of the mts family, presents a step further in an attempt to merge the worlds of services and users, to make them more available and better. In the market of banking services, with the already established positions, mts Bank stands out with a very clear and direct concept: it is a bank of the future, which places modern technology and its infrastructure into the service of user needs.
When designing the communication, agency McCann Beograd faced a simple, but no easy task: the image of the bank had to be compatible with innovative business models. “On the other hand, it’s rewarding to work with a product in which you can trust,” said the creative team of the agency, which came up with a bold approach: “in a style of a semi-documentary users of the future tell us about the bank in which they’ve placed their trust for generations!”
Special attention was paid to detail, aesthetics and the selection of cast, as well as the mechanism of gradual discovery and recognition of the fact that, what is taking place before our eyes, is actually the future.
“In addition to excellent production of almost Hollywood quality, and the surprise factor that awaits the viewers, the most important thing that we wanted to communicate is the fact that mts Bank is a serious partner, which is in the market for the long run,” the agency added.
CREDITS:
Creative Director: Vladimir Ćosić
Strategic Planner: Katarina Pribićević
Account: Jelica Jauković, Goran Jović
Creatives: Kristina Jovanović, Sandra Stojanović, Miloš Opačić, Miloš Paunović, Zdravko Kevrešan
Directors: Kosta Glušica and Đorđe Marković
