IAA Serbian Chapter this year is hosting Serbia’s first Effie competition. A jury of 21 members from among the advertisers, agencies, media and academic institutions during the two days (25 and 26 April) evaluated all the entries in 15 categories.
After two sessions of judging, carried out in accordance with the rules of Effie, the Scoring Committee has confirmed the list of works which have entered the shortlist – sixteen of them. It is worth noting that this is not a ranking list, but the list of works that are included in the final judging.
As the finalists for 2017, agencies and companies receive points under the Effie Effectiveness Index – an annual world ranking of effective marketing communications, which makes the Effie Index a ranking list of the most effective agencies, advertisers and brands globally. More about this can be found on www.effieindex.com.
Shortlist for the Effie Awards Serbia 2017 is available HERE.
