Through a range of comic stories about the everyday life of a cute young couple, the new series of short ads promotes all categories of Premia products – from food to cleaning products under the Home expert brand.
“It’s a great pleasure to work on projects that aim to be funny and entertaining. We wanted to show the funny side of the male-female division of chores in the home, but also to lightly joke at the expense of men. We also presented the role of Premia and Home Expert products in every household,” said Slavko Marković, Group Account Director, McCann Belgrade.
Tanja Perović Al Hamashi, Head of Own Brands, Delhaize Serbia, added: “It was our pleasure to work with McCann Belgrade on the projects through which we presented part of our rich offer of food and non-food products. In terms of results, this campaign brought us more recommendations of our consumers, and they buy our products more often.”
CREDITS:
Creative Director: Jana Savić Rastovac
Strategic planner: Vera Aćimović
Copywriter: Miloš Paunović
Design: Mira Lasica
Account team: Slavko Marković, Marija Stamenković
Production house: Media Plus
Director: Predrag Peđa Ličina
Photography director: Vladan Pavić
