Source: Adweek
Mazda has installed an innovative digital billboard at Toronto’s Royal Bank Plaza, in time for the Canadian International Auto Show, which plays a 15-second loop of the car makers MX-5 RF model.
Using some high-end tech and custom softwarem the ad can detect each time a passerby turns their head to look at the car, and the screen continuously updates the „head count“.
Ari Elkouby, creative director at J. Walter Thompson Canada, explained: “The billboard uses a combination of crowd detection and facial recognition technology. [The software] identifies when someone is in the vicinity of the board and then verifies through a number of separate algorithms that a person has turned their head to towards our hidden camera.
“To bring this idea to life, the video wall required a custom, industrial-grade computer upgrade that could process high-frame-rate video while rendering dynamic data in real-time.”
This display is part of the wider OOH campaign in Toronto, and will be running for a month.
