Croatia has relatively low insurance coverage relative to the EU average. The most common reason for this is that the citizens hope accidents maybe won’t happen to them. This is the insight that Bruketa&Žinić&Grey worked on to create a new communication platform for Croatia osiguranje insurance company. Accidents happen every day, but, okay, maybe it won’t happen to you.
The Motor Casco campaign is the first on which Croatia osiguranje implemented this platform. It communicates how Croatia osiguranje is the first, and so far the only, insurance company that guarantees HRK 1,000 reimbursement if the claims of motor casco policyholders are not solved within five working days.
The campaign launched with teaser ads on Index, portal 24sata and social networks, and continued with revealer ads offline and online.
The second campaign of this platform promotes the mPoduzetnik insurance packages, intended for businesses.
